Articles tagged with: purchase intention

Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude

Bao Ngoc Le, Viet Tien Vu, Mai Thi Le
Innovative Marketing Volume 20 2024, Issue #3

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach

Cuong Nguyen, Ninh Nguyen
Innovative Marketing Volume 20 2024, Issue #4

Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement

Navrang Rathi, Pooja Jain
Innovative Marketing Volume 20 2024, Issue #1

Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam

Tran Thi Ngoc Lan, Tran Thanh Trung
Innovative Marketing Volume 20 2024, Issue #2

Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions

Herry Novrianda, Faisal Muttaqin, Aan Shar
Innovative Marketing Volume 20 2024, Issue #1

The impact of surprise guerilla marketing on customer behavior

Layla Alsheikh
Innovative Marketing Volume 20 2024, Issue #1

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia

Cheery Pur Damayanti, Dara Ninggar, Catur Sugiarto
Innovative Marketing Volume 20 2024, Issue #1
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