Digital transformation and new business models as determinants of formation of the economy of nontypical employment
-
Author(s)Anatoliy KolotLink to ORCID Index: https://orcid.org/0000-0002-4393-9806
,
Oksana HerasymenkoLink to ORCID Index: https://orcid.org/0000-0002-1122-1189
-
DOIhttp://dx.doi.org/10.21511/slrtp.10(1).2020.06
-
Article InfoVolume 10 2020, Issue #1, pp. 33-54
- Cited by
- 839 Views
-
465 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
With the development of the Fourth Industrial Revolution and the formation of a new technological basis – “Industry 4.0” - a dynamic multi-vector transformation of the leading institutes of economy and society takes place, social and labor relations in general and employment in particular acquire new format and content. The quintessence of the article is a scientific-applied substantiation of the construct of nontypical employment economy, scientific argumentation and further development of previous researches of authors regarding determinants of gig-economy formation under the influence of economic and social development “digitalization” and emergence of new business models. that radically change all components of the world of work. New facets of the complex world of work and employment have been revealed and the increase of the newest knowledge in this field has been received under systematic research of a chain of changes: introduction of “Industry 4.0” breakthrough technologies → “digitalization” as a dominant vector of technological innovations → formation of new business models → changes in social division of labor and the content of labor processes → the emergence and intensive development of employment forms immanent to the new (digital) economy. It is substantiated that the main root cause, a kind of “trig- ger” for the emergence and reproduction of the chain of researched changes is digital transformation of the economy and society. The essence of today’s phenomena, which determine the development of the “gig economy”, is revealed. The argumentation of the spread of platform business models and their impact on the world of work and employment is given. A new theoretical construction of a chain of changes, the “output” of which is new forms and, a new platform for social and labor developmen t in general, has been suggested. The research focuses on finding answers to a number of questions posed to every conscious person. Among them are the following ones: Why can’t the modern economy “get along” with traditional (standard) forms of employment? Why does atypicality become not the exception but the norm? How do specific mechanisms and tools for transforming standard forms of employment into new ones, which are immanent to modern conditions of economic and social progress, behave in practice?
- Keywords
-
JEL Classification (Paper profile tab)F200, J200, J230, J290
-
References46
-
Tables5
-
Figures2
-
- Figure 1. Ланцюг формування економіки нестандартної зайнятості
- Figure 2. Схема ментальної конструкції моделі економіки нестандартної зайнятості
-
- Table 1. Ключові складові цифрової трансформації бізнесу
- Table 2. Основні порівняльні характеристики традиційних і платформових бізнес-моделей
- Table 3. Основні типи платформ за ознакою створення цінності
- Table 4. Тижнева тривалість робочого часу в країнах ЄС-15 (у відсотках)
- Table 5. Частка працівників, які зайняті у дистанційному режимі роботи, у США в розрізі обраних характеристик, %
-
- Ahramakova, N., Pysarevska, H., & Semenchenko, А. (2019). Non-standard forms of employment under the network economy. Economy and society, 20, 520–529. (In Ukrainian).
- Al-Debei, M., El-Haddadeh, R., & Avison, D. (2008). Defining the Business Model in the New World of Digital Business. Brunei University London.
- Banche, B. (n.d.). Tsifrovizatsiya biznesa [Business digitalization].
- Bilyk, O. (2014). Nestandartna zainiatist: vyklyky sohodennia [Non-standard employment: the challenges of today]. Social and labour relations: theory and practice, 1, 296-300. (In Ukrainian).
- Bls.gov (2018). American time use survey – 2019 results.
- Buda, T. (2016). Flexible and non-standard forms of employment: social benefits and risks. Sustainable development of economy, 2, 149-157. (In Ukrainian).
- Capgemini (2011). Digital Transformation: A Road-Map for Billion-Dollar Organizations.
- Chesbrough, H. (2006). Open Innovation: The New Imperative for creating and Profiting from Technology (272 p.). Boston: Harvard Business Press.
- Degryse, C. (2016). Digitalisation of the Economy and Its Impact on Labour Markets. Working Paper.
- Digital Transformation (2011). Digital transformation: a roadmap for billion-dollar organizations (68 p.).
- Dutch Transformation Forum (2018). Unlocking the value of the platform economy. Mastering the good, the bad the ugly (45 p.).
- Eichhorst, W., & Marx, P. (Eds.) (2015). Non-Standard Employment in Post-Industrial Labour Markets: An Occupational Perspective (448 p.). Edward Elgar Publishing.
- Evans, P., & Gawer, A. (2016). The rise of the platform enterprise: A Global Survey. The Emerging Platform Economy Series No. 1. New York: The Center for Global Enterprise.
- Huk, L. (2016). Flexible non-standard employment: the systematization of the forms and its use on labour market of Ukraine. Ukrainian Society, 1, 114-129. (In Ukrainian).
- Industriall global union (2018). Vyzovy industrii 4.0 i neobkhodimost novykh otvetov [Industry 4.0 Challenges and the Need for New Answers] (60 p.).
- International Labour Office (2016). Non-standard employment around the world: Understanding challenges, shaping prospects (375 p.). Geneva.
- Kalleberg, A. (2000). Nonstandard Employment Relations: Part-Time, Temporary and Contract Work. Annual Review of Sociology, 26, 341- 365.
- Kimbrough, G. (2019). Measuring commuting in the American Time Use Survey. Journal of Economic and Social Measurement, 1, 1–17.
- Kokhan, V. (2013). Non-standard employment in Ukraine: challenges of time. Law and innovative society, 1, 173-187. (In Ukrainian).
- Kolot, A. (2019). “Pratsia 4.0” yak model ta platforma novoi (tsyfrovoi) ekonomiky [“Labor 4.0” as a model and platform of the new (digital) economy]. In Book of participants’ abstracts of the International Scientific and Practical Conference “The sphere of employment and income in the digital economy conditions: mechanisms of regulation, challenges and development dominants” (pp. 13-28). Kyiv: KNEU. (In Ukrainian).
- Kolot, A. (Ed.) (2017). Hidna pratsia: imperatyvy, ukrainski realii, mekhanizmy zabezpechennia [Decent work: imperatives, Ukrainian realities, provisioning mechanisms] (504 p.). Kyiv: KNEU. (In Ukrainian).
- Kolot, A., & Herasymenko, O. (2019). Social and labor development in the xxi century: to the nature of global changes, new opportunities, limitations and challenges. Demography and Social Economy, 1(35), 97-126. (In Ukrainian).
- Kolot, A., & Herasymenko, O. (2020). Labor 4.0 concept: theoretical-applicable principles of formation and development. Economics and forecasting, 1, 7–31. (In Ukrainian).
- Kolot, A., & Herasymenko, O. (2020). Sfera pratsi v umovakh hlobalnoi sotsioekonomichnoi realnosti 2020: vyklyky dlia Ukrainy [The sphere of work in the conditions of the global socio-economic reality 2020: challenges for Ukraine] (36 p.). (In Ukrainian).
- Kolot, A., & Herasymenko, O. (2020). Determinanty formuvannia sotsialno-trudovoi platformy “Pratsia 4.0” [Determinants of the formation of the social and labor platform “Labor 4.0”]. Visnyk Prykarpatskoho universytetu imeni vasylia stefanyka. Seriia Ekonomika - Bulletin of Vasyl Stefanyk Precarpathian University. Economics series, 15, 80-92. (In Ukrainian).
- Kolot, A., Kozmenko, S., Herasymenko, O., & Štreimikienė, D. (2020). Development of a Decent Work Institute as a Social Quality Imperative: Lessons for Ukraine. Economics and Sociology, 13(2), 70-85.
- Kolot, A., & Herasymenko, O. (2017). Market, state and business in coordinates of the new economy. Problems and Perspectives in Management, 15(3), 76-97.
- Krasylshchykov, A. (2011). Zakhyst trudovykh prav pratsiuiuchykh za umov nestandartnoi zainiatosti: normatyvno-pravove zabezpechennia [Protection of labor rights of workers under conditions of non-standard employment: regulatory and legal support]. Demography and social economy, 1, 118-124. (In Ukrainian).
- Kravchuk, O. (2014). Nestandartni formy zainiatosti v umovakh formuvannia merezhevoi ekonomiky [Non-standard forms of employment in the conditions of formation of network economy]. Bulletin of V. N. Karazin Kharkiv National University Economic Series, 1118(88), 29-35. (In Ukrainian).
- Linder, J., & Cantrell, S. (2000). Changing Business Models: Surveying the Landscape. Accenture. Institute for Strategic Change, Cambridge.
- Mandl, I., Curtarelli, M., Riso, S., Vargas Llave, O., & Gerogiannis, E. (2015). New forms of employment. European Union.
- Osterwalder, A., Pigneur, Y., & Tucci, C. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the Association for Information Systems, 16(1), 1-25.
- Ovchynnikova, L. (2016). Precarios forms of employment: nature and evidence. Ukrainian Society, 1, 54-64. (In Ukrainian).
- Pasieka, S. (2012). Effective employment as a form of realization of social and labour potential. Scientific journal of ChSIEM. Economic Series, 2, 109-113. (In Ukrainian).
- Peres, K. (2011). Tekhnologicheskiye revolyutsii i finansovoy kapital: dinamika puzyrey i periodov protsvetaniya. Moskva: Delo. (In Russian)
- Ramkumar, A. (2019). Microsoft Hits $1 Trillion Market Value for First Time. The wall street journal.
- Schmid, G. (2010). Non-Standard Employment and Labour Force. Participation: A Comparative View of the. Recent Development in Europe. IZA Discussion Papers, 5087, 171-210.
- Shvab, K. (2017). Chetvertaya promyshlennaya revolyutsiya [The fourth industrial revolution] (208 p.). Moskva: Eksmo. (In Russian).
- Srnicek, N. (20817). Platform Capitalism. Polity Press Cambridge Malden.
- Stending, G. (2014). The Precariat: The New Dangerous Class (328 p.). Moskva: Ad Marginem. (In Russian).
- Taylor, M. (2017). Good work: The Taylor Review of Modern Working Practices (116 p.).
- Terrar, D. (n.d.). What is Digital Transformation?
- Tsizhma, Y. (2013). Concept of Flexicurity and Non-Standard Forms of Employment: Modern Challenges. Business Inform, 7, 197–202. (In Ukrainian).
- UNCTAD (2019). Digital Economy Report 2019. Value Creation and Capture: Implications for Developing Countries. New York: United Nations Publication.
- Vyugina, D. (2016). Media Consumption as a Key to New Digital Strategies in Media. Mediascope, 4. (In Russian).
- Zhadan, O. (2014). Prychyny ta naslidky poshyrennia nestandartnoi zainiatosti na natsionalnomu rynku pratsi [Causes and consequences of the spread of non-standard employment in the national labor market]. Theory and practice of public administration, 3, 117–124. (In Ukrainian).
