Strategic fit and strategic drift in Jordanian pharmaceutical manufacturing: The moderating role of environmental factors
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Received September 21, 2025;Accepted January 15, 2026;Published June 8, 2026
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Author(s)Ihab IgnaimLink to ORCID Index: https://orcid.org/0009-0000-1941-6688
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Junainah MahdeeLink to ORCID Index: https://orcid.org/0000-0002-8746-4662
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Nurazlin Mohd FauziLink to ORCID Index: https://orcid.org/0009-0001-0244-3273
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DOIhttp://dx.doi.org/10.21511/ppm.24(2).2026.32
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Article InfoVolume 24 2026, Issue #2, pp. 473-486
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4 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Type of the article: Research Article
Abstract
This study aims to investigate the relationship between strategic fit and strategic drift in Jordanian pharmaceutical manufacturing and tests whether environmental factors moderate this relationship. Motivated by rising environmental dynamism and uncertainty, the study examines how alignment between internal capabilities and external conditions relates to drift over time. Survey data were collected from 164 senior and middle managers in Jordanian pharmaceutical firms between late November 2024 and late January 2025. The model was tested using partial least squares structural equation modeling (PLS-SEM). The results indicate that strategic fit has a statistically significant positive effect on strategic drift (β = 0.283, p = 0.001). In addition, environmental factors significantly moderate the fit–drift relationship (β = 0.127, p = 0.007), suggesting that external conditions shape the strength of this linkage. The study contributes empirical evidence on how internal alignment and environmental context jointly influence strategic drift and offers practical implications for strengthening adaptive strategic practices in the pharmaceutical sector.
- Keywords
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JEL Classification (Paper profile tab)M10, L60, O30, M19
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References60
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Tables10
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Figures2
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- Figure 1. Research model
- Figure 2. PLS-SEM structural model analyses
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- Table 1. Survey item indicator and loadings
- Table 2. Internal consistency, reliability, and convergent validity
- Table 3. Discriminant validity based on Fornell and Larcker criterion
- Table 4. Discriminant validity based on heterotrait-monotrait ratio (HTMT)
- Table 5. Variance explained in the endogenous latent variables
- Table 6. Results of Q2 predict test
- Table 7. Effect size (f2) of latent variables
- Table 8. Hypothesis testing results
- Table A1. Pharmaceutical manufacturers included in the sampling frame
- Table B1. Measurement items used in the survey
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Conceptualization
Ihab Ignaim, Junainah Mahdee
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Data curation
Ihab Ignaim
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Formal Analysis
Ihab Ignaim, Nurazlin Mohd Fauzi
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Investigation
Ihab Ignaim
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Methodology
Ihab Ignaim, Junainah Mahdee
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Resources
Ihab Ignaim
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Validation
Ihab Ignaim, Junainah Mahdee, Nurazlin Mohd Fauzi
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Visualization
Ihab Ignaim
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Writing – original draft
Ihab Ignaim
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Writing – review & editing
Ihab Ignaim, Junainah Mahdee, Nurazlin Mohd Fauzi
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Project administration
Junainah Mahdee
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Supervision
Junainah Mahdee, Nurazlin Mohd Fauzi
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Conceptualization
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The impact of strategic human resources planning on the organizational performance of public shareholding companies in Jordan
Shaker Al-Qudah
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Abdallah Mishael Obeidat
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Hosam Shrouf ,
Mohammed A. Abusweilem
doi: http://dx.doi.org/10.21511/ppm.18(1).2020.19
Problems and Perspectives in Management Volume 18, 2020 Issue #1 pp. 219-230 Views: 6528 Downloads: 4753 TO CITE АНОТАЦІЯPerformance management (PM) is a common practice used by organizations to assess and manage employees’ work. Much of PM research is closely related to management practices. Corporations in the public and nonprofit sector continuously develop PM programs to ensure the sustainability of their organizations.
The study aims to analyze the impact of strategic human resources planning on the organizational performance of Jordanian public shareholding companies for senior management and functional unit managers (human resources, marketing, finance, and accounting). The researchers surveyed all the public shareholding companies registered with the Jordan Securities Commission (JSC) in 2019, wherein they found that only 60 companies applied strategic planning and human resources planning (HRP) together. Two hundred and twenty questionnaires were distributed in 52 companies surveyed, and 203 were adopted for statistical analysis. Several statistical methods were used, most notably the multiple regression analysis. The researchers found out a statistically significant impact of the strategic human resources planning (integration of HRP and strategic planning; strategic participation) on organizational performance. The results showed that adopting the strategic HRP dimensions leads to an increase in an organization’s overall productivity, employee satisfaction and reputation, as well as reduced operating costs. HR managers must understand the effectiveness of strategically designed HR practices across functions. -
Relationships between human resource management practices, employee satisfaction, service quality, and employee service behavior in the hotel industry
Alhareth Mohammed Abu Hussein
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Al Montaser Mohammad
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Ahmad Alheet
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Mahmoud Hussein Abu Joma
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Salman Abu Lehyeh
doi: http://dx.doi.org/10.21511/ppm.21(1).2023.21
Problems and Perspectives in Management Volume 21, 2023 Issue #1 pp. 242-252 Views: 5362 Downloads: 1386 TO CITE АНОТАЦІЯThe hotel industry is critical in developing the economy. Moreover, it is the largest and most rapidly growing industry in Jordan. Employee satisfaction is a crucial element for the success of any organization, particularly in the hotel industry. Therefore, this study aims to examine the influence of human resource management (HRM) practices since these constructs could influence different outcomes at the workplace, such as employee satisfaction, service quality, and employee service behavior in the hotel industry. The study has undertaken five primary HRM practices – recruitment, capability, compensation, performance appraisal, and training and development (T&D) – to measure their impact on employee satisfaction, service quality, and employee service behavior. Data were collected from 290 employees and 290 customers of Jordan’s hotels across all categories in the four main tourist attractions: Amman, Petra, Aqaba, and the Dead Sea. A quantitative approach was employed using various statistical tools such as mean, tabulation of data, correlation, and ANOVA by SPSS software. The results indicated that HRM practices positively affect service quality, employee service behavior, and employee satisfaction. It was also found that when employees in Jordan’s hotel industry demonstrate excellent service behavior, the customer perceptions of service quality increase. Finally, effective human resource management strategy systematically organizes all individual human resource management measures to directly influence employee satisfaction, service behavior, and service quality in a way that leads hotels to achieve organizational success.
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Understanding mobile banking adoption via the technology acceptance model: evidence from Jordan
Bara Waleed Rababa
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Azwadi Ali
,
Al Montaser Mohammad
doi: http://dx.doi.org/10.21511/bbs.20(1).2025.03
Banks and Bank Systems Volume 20, 2025 Issue #1 pp. 23-37 Views: 4488 Downloads: 974 TO CITE АНОТАЦІЯThis paper studies the use of mobile banking in Jordan and the factors affecting its adoption through the Technology Acceptance Model (TAM). It examines user behavior across new banking technologies and resistance to adoption, focusing on factors such as perceived ease of use, usefulness, cost, social influence, and trust. The study employed convenience sampling because of privacy restrictions and the lack of a reliable customer database. 498 individuals completed a structured questionnaire, and 437 of them provided valid answers (87.8%). Using a 5-point Likert scale, the questionnaire evaluated demographic information and opinions about the adoption of mobile banking. The responses were analyzed using SmartPLS software. The results reveal that perceived usefulness is a key predictor of the willingness of the Jordanian population to adopt mobile banking. Perceived risk also positively impacts mobile banking usage, while perceived ease of use presents a moderate but significant barrier to adoption. Perceived ease of use also has a significant influence on perceived usefulness, which mediates its effect on adoption. While social influence plays an important role in adopting mobile banking services, trust does not directly affect the intention to use these services.

