Ihab Ignaim

Type of the article: Research Article

Abstract
This study aims to investigate the relationship between strategic fit and strategic drift in Jordanian pharmaceutical manufacturing and tests whether environmental factors moderate this relationship. Motivated by rising environmental dynamism and uncertainty, the study examines how alignment between internal capabilities and external conditions relates to drift over time. Survey data were collected from 164 senior and middle managers in Jordanian pharmaceutical firms between late November 2024 and late January 2025. The model was tested using partial least squares structural equation modeling (PLS-SEM). The results indicate that strategic fit has a statistically significant positive effect on strategic drift (β = 0.283, p = 0.001). In addition, environmental factors significantly moderate the fit–drift relationship (β = 0.127, p = 0.007), suggesting that external conditions shape the strength of this linkage. The study contributes empirical evidence on how internal alignment and environmental context jointly influence strategic drift and offers practical implications for strengthening adaptive strategic practices in the pharmaceutical sector.