Big data, oriented-organizational culture, and business performance: A socio-technical approach
-
DOIhttp://dx.doi.org/10.21511/ppm.20(4).2022.05
-
Article InfoVolume 20 2022, Issue #4, pp. 52-66
- Cited by
- 549 Views
-
308 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
This paper experimentally examines the impact of oriented-organizational culture that could support big data analytics (BDA) in higher education institutions (HEIs) in Saudi Arabia. Specifically, this study analyzed the effect of oriented-organizational culture (OC) on big data tasks (BDTs) toward improving decision-making (DM) and organization performance (OP). The study hinged on the theory of socio-technical systems to investigate BDA elements in higher education decision-making in Saudi Arabia. The analysis was conducted using a quantitative survey research design where data were collected from 270 IT staff working in Saudi Arabian HEIs using Qualtrics. PLS-SEM was applied to validate the research data and explore the relationship between the proposed hypotheses. The findings show that oriented-organizational culture positively affected big data tasks, i.e., storing, analyzing, and visualizing. Similarly, oriented-organizational culture positively affects improving decision-making by top management in Saudi Arabian universities. OC also positively influences the performance of Saudi Arabian universities. Improving decision-making by top management has a positive impact on enhancing the overall university’s performance. However, big data tasks, i.e., storing, analyzing, and visualizing, negatively affect improving decision-making by top management in Saudi Arabian HEIs. One of the study limitations is the small sample size; future studies should include private and public universities to alter the expected outcomes. Additional technological elements, such as IT infrastructure at Saudi Arabia’s private and public HEIs, are recommended to be considered in future studies to establish the competence of respective IT infrastructure.
Acknowledgment
The authors wish to thank the Problems and Perspectives in Management Journal editors for their valuable time and assistance in improving the manuscript.
- Keywords
-
JEL Classification (Paper profile tab)I23, O35, O36
-
References59
-
Tables4
-
Figures3
-
- Figure 1. Research model showing the relationship between social subsytem, technical subsytem and improved decision making
- Figure 2. Measurement model highlighting factor loadings
- Figure 3. Structural model based PLS-SEM analysis
-
- Table 1. Demographic information of respondents
- Table 2. Measurement model assessment showing data validity
- Table 3. Hypotheses testing
- Table 4. Structural model assessment of eminence quality
-
- Abouelmehdi, K., Beni-Hssane, A., Khaloufi, H., & Saadi, M. (2017). Big data security and privacy in healthcare: A Review. Procedia Computer Science, 113, 73-80.
- Adrian, C., Abdullah, R., Atan, R., & Jusoh, Y. Y. (2018). Conceptual model development of big data analytics implementation assessment effect on decision-making. International Journal of Interactive Multimedia and Artificial Intelligence, 5(1), 101-106.
- Alalawneh, A. A. F., & Alkhatib, S. F. (2021). The barriers to big data adoption in developing economies. Electronic Journal of Information Systems in Developing Countries, 87(1), 1-16.
- Aldholay, A. H., Isaac, O., Abdullah, Z., & Ramayah, T. (2018). The role of transformational leadership as a mediating variable in DeLone and McLean information system success model: The context of online learning usage in Yemen. Telematics and Informatics, 35(5), 1421-1437.
- Alharthi, A., Krotov, V., & Bowman, M. (2017). Addressing barriers to big data. Business Horizons, 60(3), 285-292.
- Appelbaum, S. H. (1997). Socio-technical systems theory: An intervention strategy for organizational development. Management Decision, 356, 452-46.
- Attar, M. M. (2020). Organizational Culture, Knowledge Sharing, and Intellectual Capital : Directions for Future Research. International Journal of Business and Economics Research, 9(1), 11-20.
- Bagozzi, R. P. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment. Journal of Marketing Research, 18(3), 375-381.
- Bandarupalli, R., & Parveen Sultana, H. (2019). Security of big data in internet of things. In N. Jeyanthi, A. Abraham, & H. Mcheick (Eds.), Ubiquitous Computing and Computing Security of IoT. Studies in Big Data, 47 (pp. 29-52). Springer Cham.
- Bharati, P., & Chaudhury, A. (2019). Assimilation of big data innovation: Investigating the roles of IT, social media, and relational capital. Information Systems Frontiers, 21, 1357-1368.
- Bishop, S. (2019). Using Data-Driven Decision-Making to Enhance Performance: A Practical Guide for Organizations. Ann Harbor, MI: ProQuest Dissertations Publishing.
- Bozionelos, N., & Simmering, M. J. (2022). Methodological threat or myth? Evaluating the current state of evidence on common method variance in human resource management research. Human Resource Management Journal, 32(1), 194-215.
- Chatterjee, S., Kar, A. K., & Gupta, M. (2018). Success of IoT in Smart Cities of India: An empirical analysis. Government Information Quarterly, 35(3), 349-361.
- Cohen, J. (1998). Statistical power analysis for the behavioural sciences. Hillsdale: Lawrence Erlbaum Associates.
- Cronemberger, F. A. (2018). Factors influencing data analytics use in local governments. State University of New York, Albany.
- Dasgupta, S., & Gupta, B. (2019). Espoused organizational culture values as antecedents of internet technology adoption in an emerging economy. Information and Management, 56(6), 103142.
- Dong, J. Q., & Yang, C. H. (2020). Business value of big data analytics: A systems-theoretic approach and empirical test. Information and Management, 57(1), 103124.
- Dremel, C., Herterich, M. M., Wulf, J., & vom Brocke, J. (2018). Actualizing big data analytics affordances: A revelatory case study. Information & Management, 57(1), 103121.
- Dubey, R., Gunasekaran, A., Childe, S. J., Papadopoulos, T., Hazen, B., Giannakis, M., & Roubaud, D. (2017). Examining the effect of external pressures and organizational culture on shaping performance measurement systems (PMS) for sustainability benchmarking: Some empirical findings. International Journal of Production Economics, 193, 63-76.
- Dubey, R., Gunasekaran, A., Childe, S. J., Roubaud, D., Fosso Wamba, S., Giannakis, M., & Foropon, C. (2019). Big data analytics and organizational culture as complements to swift trust and collaborative performance in the humanitarian supply chain. International Journal of Production Economics, 210, 120-136.
- Eisenfuhr, F. (2011). Decision making. New York: Springer.
- Elgendy, N., & Elragal, A. (2016). Big Data Analytics in Support of the Decision Making Process. Procedia Computer Science, 100, 1071-1084.
- Ferrando, P. J. (2021). Seven decades of factor analysis: From yela to the present day. Psicothema, 33(3), 378-385.
- Fosso Wamba, S., Akter, S., & de Bourmont, M. (2019). Quality dominant logic in big data analytics and firm performance. Business Process Management Journal, 25(3), 512-532.
- Foster, S. (2019). Data science within supply chain management : An analysis of skillset relevance. Capella University.
- Günther, W. A., Rezazade Mehrizi, M. H., Huysman, M., & Feldberg, F. (2017). Debating big data: A literature review on realizing value from big data. Journal of Strategic Information Systems, 26(3), 191-209.
- Gupta, M., & George, J. F. (2016). Toward the development of a big data analytics capability. Information & Management, 53(8), 1049-1064.
- Hair, J. J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Los Angeles: SAGE Publications, Inc.
- Iivari, J., & Huisman, M. (2007). The Relationship between organizational culture and the deployment of systems development methodologies. MIS Quarterly, 31(1), 35-58.
- Janssen, M., van der Voort, H., & Wahyudi, A. (2017). Factors influencing big data decision-making quality. Journal of Business Research, 70, 338-345.
- Ji-fan Ren, S., Fosso Wamba, S., Akter, S., Dubey, R., & Childe, S. J. (2017). Modelling quality dynamics, business value and firm performance in a big data analytics environment. International Journal of Production Research, 55(17), 5011-5026.
- Kock, F., Berbekova, A., & Assaf, A. G. (2021). Understanding and managing the threat of common method bias: Detection, prevention and control. Tourism Management, 86, 104330.
- Lombardo, G. (2018). Predicting the adoption of big data security analytics. Capella University.
- Lunde, T. Å., Sjusdal, A. P., & Pappas, I. O. (2019). Organizational culture challenges of adopting big data: A systematic literature review. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (pp. 164-176).
- Makarius, E. E., Mukherjee, D., Fox, J. D., & Fox, A. K. (2020). Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization. Journal of Business Research, 120, 262-273.
- Market Studies Department. (2016). KSA ICT Indicators End of Q4 2015. Communications and Information Technology Commission (CITC).
- Memon, M. A., Ramayah, T., Cheah, J.-H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM statistical programs: A review. Journal of Applied Structural Equation Modeling, 5(1), i-xiv.
- Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2019). Big data analytics capabilities and innovation: The mediating role of dynamic capabilities and moderating effect of the environment. British Journal of Management, 30(2), 272-298.
- Mikalef, P., Pappas, I. O., Krogstie, J., & Giannakos, M. (2017). Big data analytics capabilities: A systematic literature review and research agenda. Information Systems and e-Business Management, 16(3), 547-578.
- Ministry of Education. (2020). Public Universities.
- Nguyen, T., & Peetrsen, T. E. (2017). Technology adoption in Norway: Organizational assimilation of big data (Master’s Thesis). Norwegian School of Economics.
- Niederman, F., Ferratt, T. W., & Trauth, E. M. (2016). On the co-evolution of information technology and information systems personnel. Data Base for Advances in Information Systems, 47(1), 29-50.
- Pawirosumarto, S., Sarjana, P. K., & Gunawan, R. (2017). The effect of work environment, leadership style, and organizational culture towards job satisfaction and its implication towards employee performance in Parador Hotels and Resorts, Indonesia. International Journal of Law and Management, 59(6), 1337-1358.
- Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. International Journal of Human Resource Management, 31(12), 1617-1643.
- Saggi, M. K., & Jain, S. (2018). A survey towards an integration of big data analytics to big insights for value-creation. Information Processing and Management, 54(5), 758-790.
- Sam, K. M., & Chatwin, C. R. (2018). Understanding adoption of big data analytics in China: From organizational users perspective. 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM).
- Segooa, M. A., & Kalema, B. M. (2018). Improve decision making towards universities performance through big data analytics. In 2018 International Conference on Advances in Big Data, Computing and Data Communication Systems (icABCD) (pp. 1-5).
- Shamim, S., Zeng, J., Khan, Z., & Ul Zia, N. (2020). Big data analytics capability and decision making performance in emerging market firms: The role of contractual and relational governance mechanisms. Technological Forecasting and Social Change, 161, 120315.
- Sharma, R., Mithas, S., & Kankanhalli, A. (2014). Transforming decision-making processes: A research agenda for understanding the impact of business analytics on organisations. European Journal of Information Systems, 23(4), 433-441.
- Siddiqa, A., Hashem, I. A. T., Yaqoob, I., Marjani, M., Shamshirband, S., Gani, A., & Nasaruddin, F. (2016). A survey of big data management: Taxonomy and state-of-the-art. Journal of Network and Computer Applications, 71, 151-166.
- Sony, M., & Naik, S. (2020). Industry 4.0 integration with socio-technical systems theory: A systematic review and proposed theoretical model. Technology in Society, 61, 101248.
- Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
- Thirathon, U., Wieder, B., Matolcsy, Z., & Ossimitz, M. L. (2017). Big data, analytic culture and analytic-based decision making evidence from Australia. Procedia Computer Science, 121, 775-783.
- Tjen-A-Loo, R. (2018). An exploratory study of data-driven decision making supports in a Northern California School District. The University of California, Santa Barbara.
- Upadhyay, P., & Kumar, A. (2020). The intermediating role of organizational culture and internal analytical knowledge between the capability of big data analytics and a firm’s performance. International Journal of Information Management, 52, 102100.
- Wamba, S. F., Gunasekaran, A., Akter, S., Ji, S., Ren, F., Dubey, R., & Childe, S. J. (2017). Big data analytics and firm performance: effects of dynamic capabilities. Journal of Business Research, 70, 356-365.
- Wang, Y., Kung, L., & Byrd, T. A. (2018). Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations. Technological Forecasting and Social Change, 126, 3-13.
- Westrum, R. (2004). A typology of organisational cultures. Quality and Safety in Health Care, 13(2), 22-27.
- World Bank. (2021). Labor force, female (% of total labor force) – Saudi Arabia.