Heuristic bias and investment decision: Exploring the mediating role of investors’ risk perceptions
-
DOIhttp://dx.doi.org/10.21511/imfi.22(1).2025.33
-
Article InfoVolume 22 2025, Issue #1, pp. 441-452
- 34 Views
-
13 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
This study examines the connections between heuristic prejudices, risk perceptions, and investment decisions among stock market investors in Nepal. The study explores how prejudices such as overconfidence, representativeness, availability, and anchoring and adjustment shape investment choices, with a specific emphasis on the mediating influence of risk perception. Through a quantitative approach, data were collected from 404 respondents via a self-administered survey, and Structural Equation Modeling (SEM) was used for analysis. The findings reveal that risk perception significantly mediates the effect of these biases on investment decisions, highlighting the complex interplay between behavioral factors and investor behavior. By highlighting the necessity of taking risk perceptions into consideration when addressing behavioral biases in investment strategies, these results have practical consequences for investors, financial consultants, and legislators. This research pays attention to the understanding of behavioral finance, particularly within the context of Nepal’s capital market, and lays the groundwork for further studies on factors affecting investment decisions in real-world settings.
- Keywords
-
JEL Classification (Paper profile tab)G11, G41
-
References59
-
Tables5
-
Figures1
-
- Figure 1. Structured model
-
- Table 1. Factor loadings, AVE and CR
- Table 2. Discriminant validity
- Table 3. Hypothesis confirmation direct effect
- Table 4. Confirmatory factor analysis summary
- Table 5. Hypothesis confirmation indirect effect
-
- Abdin S. Z. U., Qureshi F., Iqbal, J., & Sultana S. (2022). Overconfidence bias and investment performance: A mediating effect of risk propensity, Borsa Istanbul Review, 22(4), 780-793.
- Adil, M., Singh, Y., & Ansari, M. S. (2022). How financial literacy moderate the association between behaviour biases and investment decision? Asian Journal of Accounting Research, 7(1), 17-30.
- Ahmad, M. (2024). The role of cognitive heuristic-driven biases in investment management activities and market efficiency: A research synthesis. International Journal of Emerging Markets.
- Ahmed, Z., Rasool, S., Saleem, Q., Khan, M. A., & Kanwal, S. (2022). Mediating Role of Risk Perception Between Behavioral Biases and Investor’s Investment Decisions. SAGE Open, 12(2).
- Almansour, B. Y., Sabri E., & Ammar, Y. A. (2023). Behavioral finance factors and investment decisions: A mediating role of risk perception. Cogent Economics & Finance, 11(2).
- Bakar, S., & Yi, A. N. C. (2016). The impact of psychological factors on investors’ decision making in Malaysian stock market: A case of Klang Valley and Pahang. Procedia Economics and Finance, 35, 319-328.
- Baker, H. K., Kumar, S., Goyal, N., & Gaur, V. (2019). How financial literacy and demographic variables relate to behavioral biases. Managerial Finance, 45, 124-146.
- Barber, B. M., & Odean, T. (2011). The behavior of individual investors. In G. Constantinides, M. Harris, & R. Stulz (Eds.), Handbook of the economics of finance (1533–1570).
- Barclay, D. W., Higgins, C. A., & Thompson, R. (1995). The partial least squares approach to causal modeling: Personal computer adoption and use as illustration. Technology Studies, 2(2), 285-309.
- Bromiley, P., & Curley S. (1992). Individual Differences in Risk Taking. In Risk-Taking Behavior. Wiley Series in Human Performance and Cognition (pp. 87-132). Oxford: John Wiley & Sons.
- Chen, G., Kim, K., Nofsinger, J., & Rui, O. (2007). Trading performance, disposition effect, overconfidence, representativeness bias and experience of emerging market investor. Journal of Behavioral Decision Making, 20(4), 425-451.
- Clark, S. (2014). The availability bias: How the news can hurt your investment decisions. An Excerpt from Perspectives, 3(1).
- De Bondt, W. F., & Thaler, R. H. (1995). Financial decision-making in markets and firms: A behavioral perspective. Handbooks in operations research and management science, 9, 385-410.
- Economou, F., Kostakis A., & Philippas N. (2010, June 3-6). An examination of herd behaviour in four Mediterranean stock markets [Paper Presentation]. 9th Annual Conference, European Economics and Finance Society. Athens, Greece.
- Fama, E. F. (1970). Efficient capital markets: A review of theory and empirical work. The Journal of Finance, 25(2), 383-417.
- Forlani, D., & Mullins, J. (2000). Perceived Risks and Choices in Entrepreneurs’ New Venture Decisions. Journal of Business Venturing, 15, 305-22.
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 39-50.
- Gavrilakis, N., & Floros, C. (2022). The impact of heuristic and herding biases on portfolio construction and performance: the case of Greece. Review of Behavioral Finance, 14(3), 436-462.
- George, T. J., & Hwang, C.-Y. (2004). The 52-Week High and Momentum Investing. The Journal of Finance, 59, 2145-2176.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New York: Pearson.
- Hair, J. F., Celsi, M. W., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials of business research methods (2nd ed.).
- Hossain, T., & Siddiqua, P. (2022). Exploring the influence of behavioral aspects on stock investment decision-making: A study on Bangladeshi individual investors. PSU Research Review.
- Ikram, Z. (2016). An empirical investigation on behavioral determinantson, impact on investment decision making, moderating role of locus of control. Journal of Poverty, Investment and Development, 26, 44-50.
- Irshad, S., Badshah, W., & Hakam, U. (2016). Effect of representativeness bias on investment decision making. Management and Administrative Sciences Review, 5(1), 26-30.
- Jain, J., Walia, N., & Gupta, S. (2020). Evaluation of behavioral biases affecting investment decision making of individual equity investors by fuzzy analytic hierarchy process, Review of Behavioral Finance, 12(3). 297-314.
- Jain, J., Walia, N., Singla, H., Singh, S., Sood, K., & Grima, S. (2023). Heuristic Biases as Mental Shortcuts to Investment Decision-Making: A Mediation Analysis of Risk Perception. Risks, 72.
- Javed, H., Bagh, T., & Razzaq, S. (2017). Herding effects, over confidence, availability bias and representativeness as behavioral determinants of perceived investment performance: an empirical evidence from Pakistan Stock Exchange (PSX). Journal of Global Economics, 5, 275.
- Kafayat, A. (2014). Interrelationship of biases: Effect investment decisions ultimately. Theoretical and Applied Economics, XXI, 85-110.
- Kahneman, D., & Tversky, A. (1974). Judgment under uncertainty. Heuristics and Biases, Science, 85(4157), 1124-1131.
- Kengathara, L., & Kengathara, N. (2014). The influence of behavioral factors in making investment decisions and performance: Study on investors of Colombo stock exchange, Sri Lanka. Asian Journal of Finance and Accounting, 6(1), 1-23.
- Keswani, S., Dhingra, V., & Wadhwa, B. (2019). Impact of behavioral factors in making investment decisions and performance: Study on investors of National stock exchange. International Journal of Economics and Finance, 11, 80.
- Khan, H. H., Naz, I., Qureshi, F., & Ghafoor, A. (2017). Heuristics and stock buying decision: Evidence from Malaysian and Pakistani stock markets. Borsa Istanbul Review.
- Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford Publications.
- Kumar, S., & Goyal, N. (2015). Behavioral biases in investment decision making – A systematic literature review. Qualitative Research in Financial Markets, 7(1), 88-108.
- Naqvi, Z., & Farooq, O., Sultana, N., & Farooq, M. (2017). The impact of heuristics on investment decision and performance: Exploring multiple mediation mechanisms. Research in International Business and Finance, 42.
- Ngoc, L. T. B. (2014). Behavior pattern of individual investors in stock market. International Journal of Business and Management, 9(1), 1.
- Noura, M., Hassan, K., Metawa, M., & Faisal, S. (2018). Impact of behavioral factors on investors’ financial decisions: case of the Egyptian stock market. International Journal of Islamic and Middle Eastern Finance and Management.
- Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.
- Park, J., Konana, P., Gu, B., Kumar, A., & Raghunathan, R. (2010). Confirmation bias, overconfidence, and investment performance: Evidence from stock message boards.
- Pompian, M. M. (2011). Behavioral finance and wealth management. How to build optimal portfolios that account for investor biases. Wiley.
- Ricciardi, V. (2004). A Risk Perception Primer: A Narrative Research Review of the Risk Perception Literature in Behavioral Accounting and Behavioral Finance. SSRN.
- Ricciardi, V. (2008). The Psychology of Risk: The Behavioral Finance Perspective (SSRN Scholarly Paper). Rochester.
- Ritter, J. R. (2003). Behavioral finance. Pacific-Basin Finance Journal, 11(4), 429-437.
- Salman, M., Khan, B., Khan, S. Z., & Khan, R. U. (2020). The impact of heuristic availability bias on investment decision making: Moderated mediation model. Business Strategy & Development, 4(3), 246-257.
- Shah, S., Ahmad, M., & Mahmood, F. (2018). Heuristic biases in investment decision-making and perceived market efficiency: A survey at the Pakistan stock exchange. Qualitative Research in Financial Markets, 10(1), 85-110.
- Shah, S. F., Raza, M. W., & Khurshid, M. R. (2012). Overconfidence and perceived market efficiency. Interdisciplinary Journal of Contemporary Research in Business, 3(10), 984-997.
- Shefrin, H. (2000). Beyond greed and fear: understanding behavioral finance and psychology of investing. New York: Oxford University Press.
- Statman, M. (2014). Behavioral finance: Finance with normal people. Borsa Istanbul Review, 14(2), 65-73.
- Staw, B. M., Lance E. S., & Jane E. D. (1981). Threat Rigidity Effects in Organizational Behavior: A Multilevel Analysis. Administrative Science Quarterly, 26, 501-24.
- Suresh G. (2024). Impact of Financial Literacy and Behavioral Biases on Investment Decision-making. FIIB Business Review, 13(1), 72-86.
- Sutcliffe, Kathleen M. (1994). What Executives Notice: Accurate Perceptions in Top Management Teams. Academy of Management Journal, 37, 1360-1378.
- Thaler, R. H., & Ganser, L. J. (2015). Misbehaving: The making of behavioral economics. New York, NY: WW Norton.
- Valcanover, V. M., Sonza, I. B., & da Silva, W. V. (2020). Behavioral Finance Experiments: A Recent Systematic Literature Review. SAGE Open, 10(4).
- Verma, R., & Verma, P. (2018). Behavioral biases and retirement assets allocation of corporate pension plans. Review of Behavioral Finance, 10(4), 353-369.
- Vlahovic, N., Brozovic, V., & Skavic, F. (2021). Investor classification model based on behavioural finance studies. 44th International Convention on Information, Communication and Electronic Technology, MIPRO 2021 – Proceedings (pp. 1271-1276).
- Waweru, N. M., Munyoki, E., & Uliana, E. (2008). The effects of behavioral factors in investment decision-making: A survey of institutional investors operating at the Nairobi Stock Exchange. International Journal of Business and Emerging Markets, 1(1), 24-41.
- Waweru, N., Mwangi, G., & Parkinson, J. (2014). Behavioral factors influencing investment decisions in the Kenyan property market. Afro-Asian Journal of Finance and Accounting, 4, 26-49.
- Wulandari, D. A., & Iramani, Rr. (2014). Studi experienced regret, risk tolerance, overconfidance dan risk perception pada pengambilan keputusan investasi. Journal of Business & Banking, 4(1), 55-66.
- Yaowen, X.U.E., Suqing, S.U.N., Zhang, P., & Tian, M.E.N.G. (2015). Impact of cognitive bias on improvised decision-makers’ risk behavior: an analysis based on the mediating effect of expected revenue and risk perception. Management Science and Engineering, 9(2), 31-42.