Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior

  • 223 Views
  • 82 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

This study aimed to examine the impact of the Theory of Planned Behavior on Malaysian luxury hotel selection. To achieve this objective, the study examined the influence of attitude, subjective norms, perceived behavioral control, and fake reviews on the choice of luxury hotels in Malaysia. The study also investigates whether intention mediates the relationship between these variables and luxury hotel selection. The research method was quantitative in nature and to collect the necessary data, convenience sampling was used on an online questionnaire, resulting in 400 valid responses. The respondents were residents of Malaysia aged over 18 years old who had stayed at luxury hotels before, as they are qualified to answer the research objectives. For this study, four- and five-star hotels are considered as luxury hotels. The collected data were then analyzed using IBM SPSS version 26, using descriptive, regression, and mediation analysis through Hayes process. The results from the regression analysis revealed the predictive power of each variable, while the mediation analysis demonstrated that intention mediates the relationship between attitude, subjective norms, and perceived behavioral control in luxury hotel selection. According to this study, attitude, subjective norms, perceived behavioral control, and fake reviews influence luxury hotel choices. Intention significantly mediates the association between attitude, subjective norms, perceived behavioral control, fake reviews, and luxury hotel choices.

view full abstract hide full abstract
    • Figure 1. Conceptual framework
    • Figure 2. Mediation model of attitude, intention, and luxury hotel selection behavior
    • Figure 3. Mediation model of subjective norms, intention, and luxury hotel selection behavior
    • Figure 4. Mediation model of perceived behavioral control, intention, and luxury hotel selection behavior
    • Figure 5. Mediation model of fake reviews, intention, and luxury hotel selection behavior
    • Table 1. Cronbach’s Alpha of variables in pilot test (n = 40) and actual test (n = 400)
    • Table 2. Demographics of respondents
    • Table 3. Regression analysis summary for H1-H6
    • Funding acquisition
      Wong Chee Hoo, Muhammad Kamran Khan
    • Project administration
      Wong Chee Hoo, Muhammad Kamran Khan
    • Resources
      Wong Chee Hoo, Muhammad Kamran Khan
    • Software
      Wong Chee Hoo, Ng Mei Poh
    • Supervision
      Wong Chee Hoo
    • Validation
      Wong Chee Hoo, Muhammad Kamran Khan
    • Writing – review & editing
      Wong Chee Hoo, Muhammad Kamran Khan
    • Conceptualization
      Ng Mei Poh, Muhammad Kamran Khan
    • Formal Analysis
      Ng Mei Poh
    • Investigation
      Ng Mei Poh, Muhammad Kamran Khan
    • Methodology
      Ng Mei Poh
    • Writing – original draft
      Ng Mei Poh
Related Articles

  • Adoption of Mobile Banking and Perceived Risk in GCC

    Kavita ChavaliORCID , Ajith KumarORCID doi: http://dx.doi.org/10.21511/bbs.13(1).2018.07
    Banks and Bank Systems Volume 13, 2018         Issue #1         pp. 72-79 Views: 2445 Downloads: 566 TO CITE АНОТАЦІЯ

    The study deals with the adoption of mobile banking services by respondents in UAE and the perception of risk factors by them. A model was developed on the Customer Adoption Process of mobile banking. The model is validated based on the data collected using the questionnaire from a sample of 90 respondents in UAE. Factor analysis is used to evaluate and analyze the responses. Belief in technology and the value it creates are the major driving force for respondents to adopt mobile banking. Respondents perceive that mobile banking helps in proper financial planning due to continuous monitoring the transactions and time saving. Lack of privacy in the mobile banking transactions and not all banks offering mobile banking services in UAE are the major challenges perceived by the respondents for non-adoption of mobile banking. Respondents identify time risk, financial risk and performance risk as the most predominant risk factors compared to other risks in the adoption process.

  • Insights on electric vehicle adoption: Does attitude play a mediating role?

    Imran AliORCID , Mohammad NaushadORCID doi: http://dx.doi.org/10.21511/im.18(1).2022.09
    Innovative Marketing Volume 18, 2022         Issue #1         pp. 104-116 Views: 1147 Downloads: 631 TO CITE АНОТАЦІЯ

    Vehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the use of eco-friendly vehicles. However, the adoption of electric vehicles in India is gradual. One of the reasons is the attitude towards traditional and electric vehicles. This study’s primary objective is to determine how attitude influences the adoption of electric vehicles. The topic is vital since the attitude provided by numerous studies influences the intention to buy anything. This study considered one dependent variable (electric vehicle adoption) and one mediating variable (attitude) along with five independent variables. The data collection method was straightforward, and the sample size was 366 respondents. Exploratory factor analysis (EFA), structural equation modeling (SEM), and mediation analysis were used to analyze the data. All adopted constructs were trustworthy, with average variance extracted exceeding 0.55, composite reliability exceeding 0.75, and factor loadings exceeding 0.70 for most. The model fit indices were also found to be significant on several parameters. Among all other variables, only financial incentives affect electric vehicle adoption. In other circumstances, opinions did not influence customer uptake of electric vehicles.

  • An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

    Hamza KhraimORCID Researcher ID doi: http://dx.doi.org/10.21511/im.16(4).2020.02
    Innovative Marketing Volume 16, 2020         Issue #4         pp. 13-23 Views: 1132 Downloads: 645 TO CITE АНОТАЦІЯ

    Consumers’ post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk, functional characteristics of EVs, attitude towards EVs on consumer post-purchase dissonance. The paper uses a quantitative approach by designing and distributing an online questionnaire to respondents. A total of 268 respondents participated and filled the online questionnaire. The data analysis revealed that functional characteristics emerge to be the leading factor per the consumer’s response, followed by perceived risk. The hypotheses testing results showed that functional characteristics, knowledge, and attitude have a statistically significant effect on post-purchase dissonance while concerning the perceived risk of EV. The results show that it has no statistically significant influence on post-purchase dissonance. Based on the results, it is critical to enhance consumer knowledge about the functional characteristics of electric vehicles to create a positive attitude that contributes to reducing post-purchase dissonance.

Download Preview
Close
Innovative Marketing
Innovative Marketing