Developing a channel strategy decision support framework for a diesel engine supplier in Mozambique
-
DOIhttp://dx.doi.org/10.21511/im.16(1).2020.03
-
Article InfoVolume 16 2020, Issue #1, pp. 19-28
-
Funding dataFunder name: North-West University, South AfricaFunder identifier: –Award numbers: –
- 871 Views
-
151 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The global economic competitiveness has forced many organizations to consider the emerging and developing markets for future growth opportunities. The Southern African country Mozambique was identified as such an opportunity. However, although the country has experienced more sustained historic economic growth than its neighboring countries, it is also riddled with corruption and bureaucracy. Due to the complex and challenging Mozambique business environment, this research project utilized SWOT and PESTLE analytical techniques to develop a decision support framework to support the organizational growth strategies in Mozambique. The approach allowed for both internally and externally focused data collection and evaluation. The qualitative data were collected during structured interviews with selected captains-of-industry in the Mozambican context. In the development of the decision support framework, key factors were identified, evaluated, and ranked in order of severity. Key internal factors found centered on human resources, including management style, skilled labor availability and retention, while external factors centered potential growth in the mining and gas industry, government interventions and stability, and lack of skilled labor availabity. Taking cognizance of these factors enables a systematic framework to guide the strategy development in the Mozambican marketplace. It is recommended that this framework should be a living framework, continuously evolving as new strategic information becomes available.
- Keywords
-
JEL Classification (Paper profile tab)M13, M16
-
References18
-
Tables1
-
Figures0
-
- Table 1. Decision support framework for strategic investment in Mozambique
-
- Analoui, F., & Karami, A. (2003). Strategic management in small and medium enterprises. London: Thompson.
- Carpenter, M., & Dunung, S. P. (2011). International business: opportunities and challenges in a flattening world, v. 1.0. Flat world education.
- Cecchetti, S. G. (2008). Money, banking and financial markets (2nd ed.). New York: McGraw-Hill.
- Done, A. A. (2012). The big picture: facing up to a changing world. Palgrave: MacMillan.
- Douglas, K. (2012). Unpacking the trends shaping Mozambique’s economy.
- Du Plooy, H. (2016). Developing a channel strategy for a diesel engine supplier in Mozambique – A case study. North-West University. South Africa.
- Gillespie, A. (2014). Foundations of economics (Additional chapter on business strategy). Oxford: Oxford University Press.
- Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2009). The management of strategy: concepts & cases (8th ed.). Mason, Oh.: South Western Cengage Learning.
- Khanna, T., Palepu, K. G., & Sinha, J. (2005). Strategies that fit emerging markets. Harvard Business Review, 83(6), 4-19.
- KPMG. (2013). Mozambique: country mining guide. Maputo: KPMG.
- Macauhub. (2014). Mozambique receives funding of US$32 billion for infrastructure.
- Mullarkey, M. T. (2018). SIGPRAG Workshop NWU 2018. Design Science Research (DSR). University of South Florida.
- Mullarkey, M., & Hevner, A. (2018). An elaborated action design research process model. European Journal of Information Systems, 28(1), 6-20.
- Nishada. (2012). SWOT Analysis vs PEST analysis and when to use them [Blog post].
- Olivenca, A. (2013). Why Mozambique’s future looks promising.
- Sein, M., Henfridsson, O., Purao, S., Rossi, M., & Lindgren, R. (2011). Action Design Research. MIS Quarterly, 35(1), 37-56.
- Trading Economics. (2019). Ease of Doing Business in Mozambique.
- Transparency International. (2012). Corruption Perception Index 2012.