Influence of big data on process and product innovation: Case study of the Housing Bank in Jordan

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This study investigates the relationship between big data and knowledge sharing and how they can be linked to banking innovation, including process and product innovation. In this study, questionnaires are tailored to fit the hypotheses formulated from data collected from 279 participants (including managers from several departments of the bank such as administration, research & development, accounting, operations, marketing, and sales) at the Housing Bank for Trade operating in the city of Irbid, Jordan. To get a correct result, this study used the structural equation model ‘SEM’ and found a positive relationship between big data and innovation in products and processes, which is confirmed by the data. BID positively affects product innovation (β = 0.302; p < 0.001) and process innovation (β = 0.286; p < 0.001). Also, the study confirms that mediating “knowledge sharing” plays a significant role in innovation and big data in the bank. This study brought evidence that big data is the major dimension that leads to knowledge sharing and innovation performance. The findings also show that companies must employ counterintuitive strategies when developing innovative products or services that differ significantly, quite a bit, from the established expectations of consumersи?. Ultimately, to reap the benefits of technology such as big data and market-driven investing, organizations must invest in both. To orchestrate dynamic capabilities required by innovation, organizational models, roles, and management methods need to be revised.

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    • Figure 1. Research model
    • Table 1. Survey method for data collection
    • Table 2. Reliability and validity of the study
    • Table 3. Mean, SD, and discriminant validity
    • Table 4. Study result summary
    • Conceptualization
      Manal Ali Almarashdah, Mohammad Salameh Almasarweh, Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan, Zaid Saidat, Raed Walid Al-Smadi
    • Data curation
      Manal Ali Almarashdah, Mohammad Salameh Almasarweh, Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan, Zaid Saidat, Raed Walid Al-Smadi
    • Formal Analysis
      Manal Ali Almarashdah, Mohammad Salameh Almasarweh, Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan, Zaid Saidat, Raed Walid Al-Smadi
    • Funding acquisition
      Manal Ali Almarashdah, Mohammad Salameh Almasarweh, Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan, Zaid Saidat, Raed Walid Al-Smadi
    • Methodology
      Manal Ali Almarashdah, Zaid Saidat
    • Supervision
      Manal Ali Almarashdah, Mahmoud Ali Al-Rousan
    • Writing – review & editing
      Manal Ali Almarashdah, Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan, Zaid Saidat
    • Project administration
      Mohammad Salameh Almasarweh, Zaid Saidat
    • Validation
      Mohammad Salameh Almasarweh
    • Writing – original draft
      Mohammad Salameh Almasarweh, Raed Walid Al-Smadi
    • Resources
      Mahmoud Barakat Alnawaiseh, Mahmoud Ali Al-Rousan
    • Visualization
      Mahmoud Barakat Alnawaiseh, Zaid Saidat
    • Software
      Zaid Saidat, Raed Walid Al-Smadi
    • Investigation
      Raed Walid Al-Smadi