Mohammad Salameh Almasarweh

This study investigates the relationship between big data and knowledge sharing and how they can be linked to banking innovation, including process and product innovation. In this study, questionnaires are tailored to fit the hypotheses formulated from data collected from 279 participants (including managers from several departments of the bank such as administration, research & development, accounting, operations, marketing, and sales) at the Housing Bank for Trade operating in the city of Irbid, Jordan. To get a correct result, this study used the structural equation model ‘SEM’ and found a positive relationship between big data and innovation in products and processes, which is confirmed by the data. BID positively affects product innovation (β = 0.302; p < 0.001) and process innovation (β = 0.286; p < 0.001). Also, the study confirms that mediating “knowledge sharing” plays a significant role in innovation and big data in the bank. This study brought evidence that big data is the major dimension that leads to knowledge sharing and innovation performance. The findings also show that companies must employ counterintuitive strategies when developing innovative products or services that differ significantly, quite a bit, from the established expectations of consumersи?. Ultimately, to reap the benefits of technology such as big data and market-driven investing, organizations must invest in both. To orchestrate dynamic capabilities required by innovation, organizational models, roles, and management methods need to be revised.