Nabil Seghyar

Operators of financial institutions in developing economies have a significant impact on economic activity by funding innovative initiatives. However, the lack of existing documentation to demonstrate the empirical relationships between financial innovation and the quality of the partnership relationship between these institutions represents a major gap in strategic and international management.
This paper presents an empirical study aimed at uncovering the results of the quality of financial institutions’ relationships regarding innovation within strategic alliances.
Using a qualitative research model, the study explores the positive influence of the quality of the relationship on financial innovation within Moroccan financial institutions engaged in strategic alliances. Four research hypotheses were tested using regression analysis on a sample of 34 strategic alliances formed by Moroccan financial institutions during the reference periods of 2018–2022.
The empirical results show that the quality of reconciliation relationships among Moroccan financial institutions has significantly contributed to their financial innovation. It is particularly crucial to combine two essential characteristics: mutual trust and partner commitment. On the other hand, mechanisms of mutual exchange and communication do not significantly affect financial innovation. The study underscores the importance of promoting high-quality ties within strategic alliances to foster financial innovation in Moroccan financial institutions. This emphasizes the significance of trust and mutual commitment between partners in promoting innovation in the financial sector.

In contemporary managerial aspects, corporate social responsibility (CSR) plays an important role in the societal commitment of businesses. The objective of this study is to clarify the level of influence of corporate social responsibility management on the configuration of management control systems. In this perspective, a quantitative empirical study was conducted with 77 Moroccan companies recognized for their CSR practices by the General Confederation of Moroccan Enterprises, demonstrating their commitment to social and environmental responsibility. Data were collected through a structured questionnaire survey, offering significant insights into the effect of CSR management on management control systems. The results showed that certain aspects of CSR management significantly influence the configuration of management control, while others have no notable impact. Governance (β = 0.178, p < 0.05), consumer protection (β = 0.244, p < 0.05), and community development (β = 0.107, p < 0.05) have a positive effect, as does the CSR strategy (β = 0.393, p < 0.05), which has the greatest impact. This indicates that companies integrating CSR into their strategy generally adopt a more structured management system. On the other hand, working conditions and relationships (β = –0.019, p > 0.05) and environmental issues (β = –0.012, p > 0.05) did not show a significant effect, suggesting a limited integration of these aspects into corporate management.