Murpin Josua Sembiring
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Adoption of innovative mobile payment technologies in Indonesia: The role of attitude
Murpin Josua Sembiring , Wahyudi Wibowo , Grace Citra Dewi doi: http://dx.doi.org/10.21511/im.18(2).2022.16Innovative Marketing Volume 18, 2022 Issue #2 pp. 186-197
Views: 726 Downloads: 519 TO CITE АНОТАЦІЯFinancial service industries have experienced dynamic technological innovation. The research objective of this paper is to identify factors influencing the intentions of potential users to adopt the newly launched innovative mobile payment applications. This study proposes a theoretical framework based on the technology acceptance model (TAM). One hundred sixty-nine respondents were involved in this investigation, and the data were gathered using an online survey. The collected data were analyzed using the SEM technique. The findings reveal that users’ attitude has an essential role in mediating the impact of the benefit and trust on the intention to adopt a mobile payment technology. This study also shows different results from the previous studies regarding user perceptions of attitudes. The ease of use of innovative digital applications does not significantly affect attitudes.
Furthermore, an attitude positively impacts users’ intention to adopt innovative mobile payment applications. Therefore, user attitudes have an essential role in communicating the impact of the benefits derived from the intention to adopt an innovative mobile payment application. This study proves that innovative digital application providers need to pay attention to strategies for promoting their services. It is also vital for the providers to include the trust component in their service. -
Antecedents of organizational citizenship behavior of marketing and supply chain employees
Murpin Josua Sembiring , Anis Eliyana , Marcelia Papian , Zainal Arief , Zaleha Yazid doi: http://dx.doi.org/10.21511/ppm.21(3).2023.20Problems and Perspectives in Management Volume 21, 2023 Issue #3 pp. 255-266
Views: 503 Downloads: 220 TO CITE АНОТАЦІЯA marketing career entails a heavy burden and requires much originality and creativity, which can result in interpersonal friction. This situation influences employees’ affective commitment and organizational citizenship behavior (OCB). Consequently, the purpose of this study is to investigate how affective commitment, work overload, and interpersonal conflict may impact OCB when combined with social interaction. This survey involved 61 personnel from the marketing and supply chain departments of an Indonesian state-owned enterprise. The data were analyzed using a quantitative method and partial least squares (PLS) approach. This study revealed that work overload and interpersonal conflict have a negative impact on positive behavior and actions, including OCB and affective commitment. In addition, the findings accentuate the importance of employees’ affective commitment because it directly encourages employees to take on extra responsibilities. Furthermore, social interaction does not moderate the relationship between work overload and interpersonal conflict on affective commitment. This study broadened perspectives on OCB concerning work-related stressors and provided direction for the managerial team to cope with workload and conflict in the decision-making process.
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