The impact of COVID-19 risk perceptions on intentions to consume energy beverages: The mediation role of a healthy lifestyle and sustainable consumption
-
DOIhttp://dx.doi.org/10.21511/im.18(4).2022.10
-
Article InfoVolume 18 2022, Issue #4, pp. 110-122
- 647 Views
-
117 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The COVID-19 pandemic has produced tremendous socioeconomic upheaval worldwide, affecting people’s purchasing habits and intentions. This study assesses the relationship between COVID-19 risk perceptions and intentions to consume energy drinks. Furthermore, it analyzes the role of a healthy lifestyle and sustainable consumption in mediating this relationship. A survey approach was used to obtain the data. An online questionnaire (400 samples) was distributed through social media to Palestinian citizens and residents (students, employees, free professionals, laborers, and others). The study used a 5-point Likert scale. Data analysis used descriptive statistics (measures of central tendency and dispersion). PLS was utilized to investigate the mediation effect, whereas SPSS was used to analyze the data and test the hypotheses. Risk perception was assessed using seven variables: fear, conduct, awareness and knowledge, trust and confidence, healthy lifestyle, sustainable consumption, and intention to use energy beverages. The findings indicate that COVID-19 risk perception affects the propensity to consume energy beverages (B = 3.692; p ˂ 0.001). In addition, the results show that COVID-19 risk perception has a significant relationship with a healthy lifestyle and sustainable consumption (B = 3.358; p ˂ 0.001; B = 3.571; p ˂ 0.001). The findings also highlighted a partial mediation of healthy lifestyle and sustainable consumption in the association between COVID-19 risk perception and desire to use energy beverages.
- Keywords
-
JEL Classification (Paper profile tab)M30, M39
-
References70
-
Tables16
-
Figures2
-
- Figure 1. Conceptual model
- Figure 2. Mediation effect
-
- Table 1. Internal consistency coefficients (Cronbach’s Alpha)
- Table 2. Means and standard deviations of independent variables
- Table 3. Hypothesis 1 testing
- Table 4. Analysis of variance for H1 (ANOVA)
- Table 5. Coefficients for H1
- Table 6. Hypothesis 2 testing
- Table 7. Analysis of variance for H2 (ANOVA)
- Table 8. Coefficients for H2
- Table 9. Hypothesis 3 testing
- Table 10. Analysis of variance for H3 (ANOVA)
- Table 11. Coefficients for H3
- Table 12. Hypothesis 4 testing
- Table 13. Coefficients for H4
- Table 14. Hypothesis 5 testing
- Table 15. Coefficients for H5
- Table 16. Path analysis results using Smart PLS3
-
- Alfredsson, E., Bengtsson, M., Brown, H. S., Isenhour, C., Lorek, S., Stevis, D., & Vergragt, P. (2018). Why achieving the Paris Agreement requires reduced overall consumption and production. Sustainability: Science, Practice and Policy, 14(1), 1-5.
- Asioli, D., Aschemann-Witzel, J., Caputo, V., Vecchio, R., Annunziata, A., Næs, T., & Varela, P. (2017). Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications. Food Research International, 99, 58-71.
- Bae, S. Y., & Chang, P. J. (2020). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioral intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017-1035.
- Baicu, C. G., Gârdan, I. P., Gârdan, D. A., & Epuran, G. (2020). The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania. Management & Marketing, 15(s1), 534-556.
- Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B., & Wiedmann, K. P. (2013). Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability. AMS review, 3(4), 181-192.
- Birkholz, S., Muro, M., Jeffrey, P., & Smith, H. M. (2014). Rethinking the relationship between flood risk perception and flood management. Science of the Total Environment, 478, 12-20.
- Breda, J. J., Whiting, S. H., Encarnação, R., Norberg, S., Jones, R., Reinap, M., & Jewell, J. (2014). Energy drink consumption in Europe: a review of the risks, adverse health effects, and policy options to respond. Frontiers in Public Health, 2, 134.
- Chae, M.-J. (2021). Effects of the COVID-19 pandemic on sustainable consumption. Social Behavior and Personality: an international journal, 49(6), 1-13.
- Chauhan, V., & Shah, M. H. (2020). An empirical analysis into sentiments, media consumption habits, and consumer behavior during the Coronavirus (COVID-19) outbreak. Purakala with ISSN, 0971-2143.
- Chen, J., Wu, H., Qian, H., & Gao, Y. (2017). Assessing nitrate and fluoride contaminants in drinking water and their health risk of rural residents living in a semiarid region of Northwest China. Exposure and Health, 9(3), 183-195.
- Chiuve, S. E., McCullough, M. L., Sacks, F. M., & Rimm, E. B. (2006). Healthy lifestyle factors in the primary prevention of coronary heart disease among men: benefits among users and nonusers of lipid-lowering and antihypertensive medications. Circulation, 114(2), 160-167.
- Cohen, M. J. (2019). Introduction to the special section: innovative perspectives on systems of sustainable consumption and production. Sustainability: Science, Practice and Policy, 15(1), 104-110.
- Davison, W., & Hamilton-Taylor, J. (1995). Redox-driven cycling of trace elements in lakes. In A Lerman, D. M. Imboden, & J. R. Gat (Eds.), Physics and Chemistry of Lakes (pp. 217-263). Springer.
- Diakakis, M., Priskos, G., & Skordoulis, M. (2018). Public perception of flood risk in flash flood prone areas of Eastern Mediterranean: The case of Attica Region in Greece. International journal of disaster risk reduction, 28, 404-413.
- Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 61, 102542.
- El-Ghitany, E. M., Abdelmohsen, M., Farghaly, A. G., El-Gawwad, A., El-Wahab, A., & Wassim, E. (2018). Travel health survey: risk perception, health-seeking behavior, and subjective evaluation of travel health services in Egypt. International Journal of Travel Medicine and Global Health, 6(1), 16-24.
- Elkind, M. S., Harrington, R. A., & Benjamin, I. J. (2020). The role of the American Heart Association in the global COVID-19 pandemic. Circulation, 141(15), e743-e745.
- Emberson, J. R., Whincup, P. H., Morris, R. W., Wannamethee, S. G., & Shaper, A. G. (2005). Lifestyle and cardiovascular disease in middle-aged British men: the effect of adjusting for within-person variation. European Heart Journal, 26(17), 1774-1782.
- Flanagan, R. J., Braithwaite, R. A., Brown, S. S., Widdop, B., & de Wolff, F. A. (1995). Basic Analytical Toxicology. Geneva: World Health Organization.
- Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of sustainable tourism, 29(1), 1-20.
- Hair, J. F., Ortinau, D. J., & Harrison, D. E. (2010). Essentials of marketing research (2nd ed.). New York, NY: McGraw-Hill/Irwin.
- Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
- Hall, P. A. (2012). Executive control resources and frequency of fatty food consumption: findings from an age-stratified community sample. Health Psychology, 31(2), 235-241.
- Hall, P. A., Fong, G. T., Epp, L. J., & Elias, L. J. (2008). Executive function moderates the intention-behavior link for physical activity and dietary behavior. Psychology & Health, 23(3), 309-326.
- Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business horizons, 54(3), 265-273.
- Hartjes, L. B., Baumann, L. C., & Henriques, J. B. (2009). Travel health risk perceptions and prevention behaviors of US study abroad students. Journal of Travel Medicine, 16(5), 338-343.
- Ivanova, M., Ivanov, I. K., & Ivanov, S. (2021). Travel behaviour after the pandemic: the case of Bulgaria. Anatolia, 32(1), 1-11.
- Jamal, T., & Budke, C. (2020). Tourism in a world with pandemics: local-global responsibility and action. Journal of Tourism Futures, 6(2), 181-188.
- Jribi, S., Ismail, H. B., Doggui, D., & Debbabi, H. (2020). COVID-19 virus outbreak lockdown: What impacts on household food wastage? Environment, Development and Sustainability, 22(5), 3939-3955.
- Kang, D., Choi, H., Kim, J. H., & Choi, J. (2020). Spatial epidemic dynamics of the COVID-19 outbreak in China. International Journal of Infectious Diseases, 94, 96-102.
- Kaur, A., & Malik, G. (2020). Understanding the psychology behind panic buying: a grounded theory approach. Global Business Review.
- Khan, S., Rabbani, R. M., Thalassinos, I. E., & Atif, M. (2020). Coronavirus pandemic paving ways to next generation of learning and teaching: Futuristic cloud-based educational model. SSRN Electronic Journal.
- Kourgiantakis, M., Apostolakis, A., & Dimou, I. (2020). COVID-19 and holiday intentions: the case of Crete, Greece. Anatolia, 32(1), 148-151.
- Laurent, D., Schneider, K. E., Prusaczyk, W. K., Franklin, C., Vogel, S. M., Krssak, M., Petersen, K. F., Goforth, H. W., & Shulman, G. I. (2000). Effects of caffeine on muscle glycogen utilization and the neuroendocrine axis during exercise. The Journal of Clinical Endocrinology & Metabolism, 85(6), 2170-2175.
- Lee, S. M., Yoo, J. I., & Youn, H. S. (2021). Changes in Alienation in Physical Education Classes, School Happiness, and Expectations of a Future Healthy Life after the COVID-19 Pandemic in Korean Adolescents. International journal of environmental research and public health, 18(20), 10981.
- Leone, L. A., Fleischhacker, S., Anderson-Steeves, B., Harper, K., Winkler, M., Racine, E., Baquero, B., & Gittelsohn, J. (2020). Healthy food retail during the COVID-19 pandemic: Challenges and future directions. International journal of environmental research and public health, 17(20), 7397.
- Lerner, J. S., Gonzalez, R. M., Small, D. A., & Fischhoff, B. (2003). Effects of fear and anger on perceived risks of terrorism: A national field experiment. Psychological science, 14(2), 144-150.
- Lo, A. Y., & Liu, S. (2018). Towards sustainable consumption: A socioeconomic analysis of household waste recycling outcomes in Hong Kong. Journal of environmental management, 214, 416-425.
- Mak, H. W., & Fancourt, D. (2020). Predictors of engaging in voluntary work during the Covid-19 pandemic: analyses of data from 31,890 adults in the UK. Perspectives in public health, 142(5), 287-296.
- Meyer, N. L., Reguant-Closa, A., & Nemecek, T. (2020). Sustainable diets for athletes. Current Nutrition Reports, 9, 147-162.
- Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge.
- Muhammad, S., Long, X., & Salman, M. (2020). COVID-19 pandemic and environmental pollution: A blessing in disguise? Science of the total environment, 728, 138820.
- Mumena, W. (2021). Impact of COVID-19 Curfew on Eating Habits, Eating Frequency, and Weight According to Food Security Status in Saudi Arabia: A Retrospective Study. Progress in Nutrition, 22, e2020075.
- Omar, N. A., Nazri, M. A., Ali, M. H., & Alam, S. S. (2021). The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety. Journal of Retailing and Consumer Services, 62, 102600.
- Orcutt, M., Patel, P., Burns, R., Hiam, L., Aldridge, R., Devakumar, D., Kumar, B., Spiegel, P., & Abubakar, I. (2020). Global call to action for inclusion of migrants and refugees in the COVID-19 response. The Lancet, 395(10235), 1482-1483.
- Park, S., Lee, Y., & Lee, J. H. (2016). Association between energy drink intake, sleep, stress, and suicidality in Korean adolescents: energy drink use in isolation or in combination with junk food consumption. Nutrition journal, 15(1), 1-8.
- Perčić, K., & Spasić, N. (2021). How Millennials and Generation Z organise travel during the COVID-19 pandemic. Менаџмент у хотелијерству и туризму, 9(2), 79-94.
- Peacock, W. G., Brody, S. D., & Highfield, W. (2005). Hurricane risk perceptions among Florida’s single-family homeowners. Landscape and Urban Planning, 73(2-3), 120-135.
- Qi, C. X., Gibson, H. J., & Zhang, J. J. (2009). Perceptions of risk and travel intentions: The case of China and the Beijing Olympic Games. Journal of Sport & Tourism, 14(1), 43-67.
- Rana, I. A., Bhatti, S. S., Aslam, A. B., Jamshed, A., Ahmad, J., & Shah, A. A. (2021). COVID-19 risk perception and coping mechanisms: Does gender make a difference? International Journal of Disaster Risk Reduction, 55, 102096.
- Rehman, M., Bashir, S., & Naz, H. (2012). Does short term consumption of energy drinks and its subsequent withdrawal produce behavioral toxicities? A pilot study in Adult male rats. Pakistan Journal of Biochemistry and Molecular Biology, 45(1), 49-58.
- Safara, F. (2022). A computational model to predict consumer behaviour during COVID-19 pandemic. Computational Economics, 59, 1525-1538.
- Seifert, S. M., Schaechter, J. L., Hershorin, E. R., & Lipshultz, S. E. (2011). Health effects of energy drinks on children, adolescents, and young adults. Pediatrics, 127(3), 511-528.
- Sekaran, C. B., & Rani, A. P. (2010). Development and validation of spectrophotometric method for the determination of DPP-4 inhibitor, sitagliptin, in its pharmaceutical preparations. Eclética Química, 35(3), 45-53.
- Shahid, Z., Hussain, T., & Zafar, F. (2017). The impact of brand awareness on the consumers’ purchase intention. Journal of Marketing and Consumer Research, 33(3), 34-38.
- Sheth, J. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, 280-283.
- Sjöberg, L. (2000). Factors in risk perception. Risk analysis, 20(1), 1-12.
- Sjöberg, L., Moen, B. E., & Rundmo, T. (2004). Explaining risk perception. An evaluation of the psychometric paradigm in risk perception research, 10(2), 665-612.
- Slovic, P., & Peters, E. (2006). Risk perception and affect. Current directions in psychological science, 15(6), 322-325.
- Stampfer, M. J., Hu, F. B., Manson, J. E., Rimm, E. B., & Willett, W. C. (2000). Primary prevention of coronary heart disease in women through diet and lifestyle. New England Journal of Medicine, 343(1), 16-22.
- Strauss, V. (2020). Disrupting disruption: How 3 school districts improved with steady work.
- Tanveer, M., Hassan, S., & Bhaumik, A. (2020). Covid-19 Quarantine And Consumer Behavior That Changes The Trends Of Business Sustainability & Development. Academy of Strategic Management Journal, 19(4).
- Tobler, C., Visschers, V. H., & Siegrist, M. (2011). Eating green. Consumers’ willingness to adopt ecological food consumption behaviors. Appetite, 57(3), 674-682.
- Tucker, H. R., Scaff, K., McCloud, T., Carlomagno, K., Daly, K., Garcia, A., & Cook, C. E. (2020). Harms and benefits of opioids for the management of non-surgical acute and chronic low back pain: a systematic review. British journal of sports medicine, 54(11), 664-664.
- Tussyadiah, I. P. (2016). Strategic self-presentation in the sharing economy: Implications for host branding. Information and Communication Technologies in Tourism 2016 Conference (pp. 695-708). Springer, Cham.
- UN. Secretary-General & World Commission on Environment and Development. (1987). Report of the World Commission on Environment and Development: note/by the Secretary-General. New York.
- Veselska, Z. D., Husarova, D., & Kosticova, M. (2021). Energy Drinks Consumption Associated with Emotional and Behavioural Problems via Lack of Sleep and Skipped Breakfast among Adolescents. International Journal of Environmental Research and Public Health, 18(11), 6055.
- World Health Organization (WHO). (n.d.). Non-communicable diseases: Risk factors.
- Yang, B., Fu, X., Sidiropoulos, N. D., & Hong, M. (2017). Towards k-means-friendly spaces: Simultaneous deep learning and clustering. International conference on machine learning (pp. 3861-3870). PMLR.
- Yang, Y., Zhang, H., & Chen, X. (2020). Coronavirus pandemic and tourism: Dynamic stochastic general equilibrium modeling of infectious disease outbreak. Annals of Tourism Research, 83, 102913.