Determinants of sustainable consumption: Moderating role of pandemic fear
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Received September 30, 2022;Accepted November 17, 2022;Published November 28, 2022
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Author(s)Link to ORCID Index: https://orcid.org/0000-0002-0476-8661Link to ORCID Index: https://orcid.org/0000-0002-8613-6149
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DOIhttp://dx.doi.org/10.21511/im.18(4).2022.11
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Article InfoVolume 18 2022, Issue #4, pp. 123-132
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Cited by3 articlesJournal title: JOURNAL OF INTERNATIONAL STUDIESArticle title: Impact factors and structural analysis of the state's financial securityDOI: 10.14254/2071-8330.2022/15-4/5Volume: 15 / Issue: 4 / First page: 80 / Year: 2022Contributors: Robert Dankiewicz, Bartłomiej Balawejder, Katarzyna Chudy-Laskowska, Igor BritchenkoJournal title: Problems and Perspectives in ManagementArticle title: Determinants of SME performance: Evidence from IndonesiaDOI: 10.21511/ppm.21(1).2023.40Volume: 21 / Issue: 1 / First page: 471 / Year: 2023Contributors: Sri Harini, Diah Pranitasari, Meldasari Said, Endri EndriJournal title: Problems and Perspectives in ManagementArticle title: Model for preventing bankruptcy of Ukrainian enterprises in force majeure circumstancesDOI: 10.21511/ppm.20(4).2022.28Volume: 20 / Issue: 4 / First page: 365 / Year: 2022Contributors: Rodion Poliakov, Ivan Zayukov
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The Covid-19 pandemic has caused consumers to fear and feel anxious about doing activities outside their homes, such as shopping. Thus, they switched to e-commerce for sustainable consumption. This study focuses on sustainable consumption represented with the variables of perceived effectiveness of e-commerce platform (PEEP), economic benefits, interactivity, and pandemic fear. This study uses the Uses and Gratification Theory (UGT) to determine consumer motivation and purchase intentions. It explores the relationship between PEEP, economic benefits, interactivity, and sustainable consumption, with pandemic fear as a moderating variable. The analysis was conducted from February to July 2021, with e-commerce being the object of study. The study uses purposive sampling based on the criteria of respondents who have made a transaction at least once in one of the marketplaces in Jakarta, Indonesia. An online survey was employed to test 95 respondents consisting of Millennials and Generation Z who are active e-commerce users in Indonesia. The moderated regression analysis (MRA) or interaction test was applied to analyze the data. The results of the study found that pandemic fear can moderate PEEP’s relationship with economic benefits and interactivity that can increase sustainable consumption. The research findings also prove that relying on interactivity in the buying process encourages them to use e-commerce. E-commerce can help consumers who are limited in making transactions due to fear of spreading the Covid-19 virus to fulfill sustainable consumption.
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JEL Classification (Paper profile tab)M15, M31, O32
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References54
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Tables3
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Figures1
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- Figure 1. Conceptual framework
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- Table 1. Operational definitions
- Table 2. Respondents’ demographics
- Table 3. Summary of research results
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Conceptualization
Evi Susanti, Layla Hana Marisa
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Formal Analysis
Evi Susanti, Endri Endri
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Investigation
Evi Susanti, Endri Endri
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Methodology
Evi Susanti, Layla Hana Marisa, Endri Endri
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Resources
Evi Susanti
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Validation
Evi Susanti, Layla Hana Marisa, Endri Endri
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Visualization
Evi Susanti, Layla Hana Marisa
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Writing – original draft
Evi Susanti, Layla Hana Marisa
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Data curation
Layla Hana Marisa
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Funding acquisition
Layla Hana Marisa
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Project administration
Layla Hana Marisa
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Software
Layla Hana Marisa
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Supervision
Endri Endri
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Writing – review & editing
Endri Endri
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Conceptualization
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The impact of social distancing policy on small and medium-sized enterprises (SMEs) in Indonesia
Muhtar Lutfi , Pricylia Chintya Dewi Buntuang , Yoberth Kornelius , Erdiyansyah , Bakri Hasanuddin doi: http://dx.doi.org/10.21511/ppm.18(3).2020.40Problems and Perspectives in Management Volume 18, 2020 Issue #3 pp. 492-503 Views: 3760 Downloads: 1352 TO CITE АНОТАЦІЯThis study aims to investigate the impact of social distancing policies on SMEs in Indonesia. It used a quantitative method with a survey design. Respondents were all SMEs in Indonesia that are affected by social distancing policies during the COVID-19 pandemic. It involved a total of 587 SME samples selected randomly. The data were collected through observations, questionnaires, and literature studies. The collected data were analyzed using descriptive statistics with SPSS software to determine the mean value. The result showed that social distancing policies affect SMEs during the COVID-19 pandemic. This is indicated by the decreasing income and demand for SMEs products, and even some have no income (mean values of 2.40) due to the social distancing policies. Besides, the policy’s impact is also shown in the increasing cost of raw materials and production costs due to supply chain problems (mean values of 4.79). The policy’s impact raises anxiety for SMEs to survive so that business actors change their plans by utilizing information technology (mean values of 4.81). This change is a strategy to survive due to the impact of the applied policies. Although social distancing policies affect SMEs’ survival during the pandemic, research findings show that SMEs in Indonesia did not terminate employment (mean values of 4.37) due to the presence of economic stimulus policies that helped SMEs survive and grow during the COVID-19 pandemic.
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The impact of the COVID-19 pandemic on retailer performance: empirical evidence from India
Amgad S.D. Khaled , Nabil Mohamed Alabsy , Eissa A. Al-Homaidi , Abdulmalek M.M. Saeed doi: http://dx.doi.org/10.21511/im.16(4).2020.11Innovative Marketing Volume 16, 2020 Issue #4 pp. 129-138 Views: 3431 Downloads: 5865 TO CITE АНОТАЦІЯThe study aims to synthesize the challenges that retailers are facing during the COVID-19 emergency. The research is definitive, informative, and based on a single design of cross-sectional research. Quantitative data based on the research instrument were produced (a questionnaire). Five hundred responses were collected from employees of major retail stores in India. Retailer performance is considered a dependent variable, whereas employee well-being, customer and brand protection, use of technology, government policies, and supply chain are used as independent variables. The current study results indicated that employee well-being and government policies have a significant positive impact on retailer performance, while customer and brand protection, use of technology, and supply chain have a significant positive impact on retailers’ performance. This study will help retailers develop strategies for their employees to protect them and understand that technology is needed in the new normal times. This study highlights the need to be flexible in executing strategic strategies, but retailers need to develop comprehensive action plans, including selecting managers of initiative and defining goals and deadlines. Provided that retailers’ current reality is different from the old normal, no time is lost in taking audacious action.
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The impact of quarantine due to COVID-19 pandemic on the tourism industry in Lviv (Ukraine)
Problems and Perspectives in Management Volume 18, 2020 Issue #2 pp. 194-205 Views: 3013 Downloads: 1199 TO CITE АНОТАЦІЯThe global crisis caused by COVID-19 pandemic and the introduction of long-term international quarantine measures have had a very negative impact on the tourism industry. The paper aims to analyze the sectoral losses of the tourism industry during quarantine due to the COVID-19 pandemic in Lviv, a city whose historical center is included in the UNESCO World Heritage Site. The article highlights the potential of the tourism industry before the introduction of quarantine measures, as well as using extrapolation methods estimates the economic losses of the tourist industry of Lviv in the conditions of long-term quarantine. Besides, the anti-crisis measures of the city authorities to minimize the impact of quarantine due to COVID-19 pandemic on the tourism industry of Lviv are described. Based on a statistical analysis of the forecasted economic losses, it is recommended that city authorities abolish some local taxes and fees in the tourism sector to restore its potential as soon as possible.