Issue #2 (Volume 9 2013)
Articles
8
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Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr -
Profit and non-profit brand alliances: the pertinence of fair co-branding
Sylvain Sénéchal , Laurent Georges , Jean Louis Pernin -
The impact of shocking advertising on consumer buying behavior: empirical study of Lithuanian consumers
Regina Virvilaite , Migle Matulevičiene -
The price is right: have costs and value come full-circle?
William R. Smith , Jr.