Profit and non-profit brand alliances: the pertinence of fair co-branding

Published July 29, 2013
Author(s)
Sylvain Sénéchal , Laurent Georges , Jean Louis Pernin
Article Info
Volume 9 2013, Issue #2
TO CITE

560 Views
241 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept