Issue #3 (Volume 6 2010)
Articles
10
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The 2020 strategic marketing agenda
Marcos Fava Neves -
Innovation management in the German Savings Banks Association – appraisal and perspectives
Wolfgang Gerstlberger , Michael Kreuzkamp , Alex da Mota Pedrosa -
A conceptual model of consumer sophistication
Jeanny Y. Liu
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The experience and international diversity factors computer-based marketing simulations
J. Bryan Hayes , Rice P. York , Retha Price -
Marketing challenges for high-tech SMEs
Gabriela Gliga , Natasha Evers