Issue #4 (Volume 6 2010)
Articles
10
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Children's influence on parental purchase decisions in Malaysia
Philemon Oyewole , Koay Chui Peng , Pravat K. Choudhury -
The effect of ethnicity and acculturation on African-American food purchases
Kelvyn A. Moore , Bruce D. Weinberg , Paul D. Berger -
Volunteer tourism - an ambiguous marketing phenomenon
Konstantinos Tomazos -
Do theme parks deserve their success?
Nicolas Gothelf , Denis Herbaux , Vincenzo Verardi -
Conscientious marketing: making a difference in people's lives
Zahir A. Quraeshi , Mushtaq Luqmani , Roberta J. Schultz , Osman Zain
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Reality TV and consumer socialisation of teenagers in a developing country: a conceptual framework
Mohammad R. Haq , Syed H. Rahman -
User groups: a simple way to increase customer retention
Klaus Rosenthal , Jessica Hünnies-Stemann , Nadine Knefelkamp