Issue #2 (Volume 4 2008)
Articles
8
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Creating a geographically linked collective brand for high-quality beef: A case study
Bruce A. Babcock , Dermot J. Hayes , John D. Lawrence , Roxanne L. Clemens -
Ethics as an innovative approach to better internal marketing
Devanathan Malmarugan
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Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel
Fabien Durif , Raoul Graf , Audrey Hamel , Antoine Labbe , Anne-Marie Nadeau -
How experiential marketing can be used to build brands - a case study of two specialty stores
Rajesh Kumar Srivastava