Issue #2 (Volume 2 2006)
Articles
12
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Innovative Business Models and Offerings Based on Inconclusive Evidence
Mika Westerlund , Risto Rajala -
Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation
Michel Rod , Janet Carruthers , Nicholas J Ashill -
Exploring Marketing Strategies for Building Trust
Djamchid Assadi , Dmitry Oleysker -
Measuring Emotions in a Marketing Context
Flemming Hansen , Sverre Riis Christensen , Steen Lundsteen
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Determinants of Electronic Branding: An Exploratory Study
Horst Treiblmaier -
The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure
Afifa Bouguerra , Jean-Marc Décaudin -
How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets
Yushan Zhao , Lois Smith -
Puffery: Its Effect on Buyers' Trust in the Sales Dyad
Perry Haan , Cal Berkey -
International African Travelers and Brand Loyalty of National Airlines
Philemon Oyewole , Pravat Choudhury -
Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
Demetris Vrontis , Alkis Thrassou