Dag Øivind Madsen
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6 publications
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1493 downloads
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2742 views
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Not dead yet: the rise, fall and persistence of the BCG Matrix
Dag Øivind Madsen doi: http://dx.doi.org/10.21511/ppm.15(1).2017.02Problems and Perspectives in Management Volume 15, 2017 Issue #1 pp. 19-34
Views: 4852 Downloads: 2573 TO CITE АНОТАЦІЯThe BCG Matrix was introduced almost 50 years ago, and is today considered one of the most iconic strategic planning techniques. Using management fashion theory as a theoretical lens, this paper examines the historical rise, fall and persistence of the BCG Matrix. The analysis highlights the role played by fashion-setting actors (e.g., consultants, business schools and business media) in the rise of the BCG Matrix. However, over time, portfolio planning models such as the BCG Matrix were attacked and discredited by a host of different actors, and gradually fell out of favor. Even though the BCG Matrix has fallen from grace, it is still alive and has left an imprint on management education and practice. Despite being largely discredited in academic circles, many practitioners still view it as an important corporate portfolio planning technique.
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Examining the popularity trajectory of outsourcing as a management concept
Dag Øivind Madsen doi: http://dx.doi.org/10.21511/ppm.15(2-1).2017.02Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 1) pp. 178-196
Views: 1339 Downloads: 404 TO CITE АНОТАЦІЯThis paper examines the popularity trajectory of outsourcing as a management concept. The paper shows that while outsourcing is an old management practice that has roots that date back centuries, it did not gain widespread popularity as a modern organizational practice until the 1980s. While the initial outsourcing hype and craze of the late 1980s and early 1990s has waned, outsourcing has shown considerable staying power as a management concept, even in the face of counter-movements such as backsourcing and insourcing. Although the experiences with implementation of outsourcing are mixed, outsourcing remains a widely used management concept. However, the current relatively low satisfaction level among users could influence the future popularity trajectory of the outsourcing concept.
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Doing research on ‘management fashions’: methodological challenges and opportunities
Dag Øivind Madsen , Tonny Stenheim -
Perceived benefits of balanced scorecard implementation: some preliminary evidence
Dag Øivind Madsen , Tonny Stenheim -
Perceived problems associated with the implementation of the balanced scorecard: evidence from Scandinavia
Dag Øivind Madsen , Tonny StenheimProblems and Perspectives in Management Volume 12, 2014 Issue #1 (cont.)
Views: 547 Downloads: 301 TO CITE -
The impact of management concepts: A typology
Dag Øivind Madsen , Tonny Stenheim
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