Articles tagged with: trust

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai
Innovative Marketing Volume 21 2025, Issue #1

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4

The transformative power of recommender systems in enhancing citizens’ satisfaction: Evidence from the Moroccan public sector

Ouissale El Gharbaoui, Hayat El Boukhari, Abdelkader Salmi
Innovative Marketing Volume 20 2024, Issue #3

Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach

Cuong Nguyen, Ninh Nguyen
Innovative Marketing Volume 20 2024, Issue #4

Incorporating new variables into a model of brand extension in fast fashion

Jitka Burešová, Roman Vavrek
Innovative Marketing Volume 20 2024, Issue #2

Discovering citizen’s reaction toward e-government adoption: The role of uncertainty avoidance

Khoirul Aswar, Wisnu Julianto, Ingrid Panjaitan, Andreas Andreas, Husni Mubarak
Problems and Perspectives in Management Volume 22 2024, Issue #1

Sustainable consumption in Indonesia: Health awareness, lifestyle, and trust among Gen Z and Millennials

Thalia Agustina, Evi Susanti, Junaid Ali Saeed Rana
Environmental Economics Volume 15 2024, Issue #1
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