Articles tagged with: trust

How digital content marketing shapes corporate sustainability: Evidence from consumer trust dynamics in the food and beverage industry

Khaled M. Aboalganam, Amro Alzghoul
Innovative Marketing Volume 22 2026, Issue #2

Impact of engagement motives toward loyalty among agri-food consumers: The mediating roles of educational benefits, economic benefits, trust, and commitment

Tri Hanifawati, Jangkung Mulyo, Any Suryantini, Lestari Waluyati
Innovative Marketing Volume 22 2026, Issue #2

Blockchain affordances and trust pathways to purchase intention and loyalty in e-commerce: Evidence from Vietnam

Nguyen Duy Phuong
Innovative Marketing Volume 22 2026, Issue #2

Algorithm-driven personalization, content exposure, and live commerce: The roles of engagement and trust in Gen Z impulse buying on TikTok Shop

Basuki Rachmat
Innovative Marketing Volume 22 2026, Issue #2

Idiosyncratic volatility and voluntary disclosure asymmetry in Vietnam: The roles of ESG performance, analyst coverage, and state ownership

Hieu Pham, Doan Huynh Thu Hoai, Anh Cao Thi Nhan, Anh Nguyen Thi Lan
Investment Management and Financial Innovations Volume 23 2026, Issue #2

The influence of income tax framework on tax evasion intention: The mediating role of taxpayer preparedness

Tamima Elhassan, Mahmoud Edelby, Mazen Massoud, Rasha Saleh, Nahed Taha Rizk
Public and Municipal Finance Volume 15 2026, Issue #1

Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation

Kharabela Rout, Zakir Hossen Shaikh, Sushree Debashree Debasmita Sahoo, Priti Ranjan Sahoo, Kiran Cotha, Rashmi Ranjan Panigrahi
Innovative Marketing Volume 22 2026, Issue #2

Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks

Yurii Kiiko
Innovative Marketing Volume 22 2026, Issue #1

Determinants of InsurTech adoption in Jordan: Trust, risk, and regulatory protection

Ayman Mansour Khalaf Alkhazaleh
Insurance Markets and Companies Volume 17 2026, Issue #1
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