Articles tagged with: customer satisfaction

Integrated marketing communications as a strategic capability: Effects on purchase decisions via brand equity and satisfaction

Junaid Ali Saeed Rana, Wenny Candra Mandagie
Innovative Marketing Volume 22 2026, Issue #2

Service quality dimensions as drivers of customer satisfaction in the telecommunications market: Evidence from an emerging economy

Arthur Giuseppe Serrato-Cherres, Franklin Cordova-Buiza, Celeste Lucero Barzola-Castro, Jan Molina-Guillen
Innovative Marketing Volume 22 2026, Issue #2

An SEM-based analysis of the determinants of household saving behavior among Islamic bank customers in Indonesia

Ayus Ahmad Yusuf, Asmiyati Khusnul Maryam, Dinan Fathi Shiddieqy, Abdelrehim Awad
Banks and Bank Systems Volume 21 2026, Issue #1

Artificial intelligence-driven predictive analytics and institutional performance in Gulf financial systems: Evidence from GCC financial institutions

Amer Morshed, Laith T. Khrais
Banks and Bank Systems Volume 21 2026, Issue #1

Digital wallet adoption and customer loyalty: The mediating role of satisfaction and moderating effects of regions in Vietnam

Huyen Thi Nguyen, Minh Huong To, Thu Thi Nguyen
Innovative Marketing Volume 22 2026, Issue #1

Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation

Prithivi Raman Thapaliya, Padam Dongol
Innovative Marketing Volume 22 2026, Issue #1

AI and FinTech adoption in Jordanian banking: Toward inclusive and culturally aligned innovation

Mohammed Othman
Banks and Bank Systems Volume 20 2025, Issue #4

Factors driving the intention to repurchase personal auto insurance in Vietnam: The role of satisfaction and perceived risk

Khue Xuan Nguyen, Duy Dao Huan, Han Pham Dinh
Insurance Markets and Companies Volume 16 2025, Issue #2

Assessing the customer experience quality and customer loyalty: The mediating role of customer satisfaction

Ananta Budhi Danurdara, Anwari Masatif
Innovative Marketing Volume 21 2025, Issue #2
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