Articles tagged with: customer loyalty

Social media, brand loyalty and the banking industry in Colombia

Heidy Rico, Mario de la Puente, Juan Diego Rios Mahecha, Helen Perez
Innovative Marketing Volume 20 2024, Issue #1

An analysis of service quality and complaint handling in the Jordanian healthcare sector: Implications for TQM and customer retention

Khaled M. Aboalganam, Amro Alzghoul, Hasan Alhanatleh
Innovative Marketing Volume 20 2024, Issue #1

Modeling the factors that explain customer loyalty in retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 17 2021, Issue #3

Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

Vidushi Vatsa, Bhawna Agarwal, Ruchika Gupta
Innovative Marketing Volume 19 2023, Issue #1

Corporate brand image and switching behavior: case of mobile telecommunications customers in Zimbabwe

Shylet Chigwende, Krishna Govender
Innovative Marketing Volume 16 2020, Issue #2

Factors that affect customer loyalty in small enterprises

Zeleke Worku
Innovative Marketing Volume 15 2019, Issue #4

Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

Hossein Azimi
Innovative Marketing Volume 13 2017, Issue #2

Measuring the customer satisfaction based on SERVQUAL model (case study: Mellat Bank in Tehran city)

Nasrin Oskooii, Ebrahim Albonaiemi
Innovative Marketing Volume 13 2017, Issue #2

Assessment of the enterprise marketing performance

Maryna Korzh, Andriy Gaievskyi, Karyna Hurdzhyian
Problems and Perspectives in Management Volume 15 2017, Issue #4
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