Articles tagged with: customer loyalty

Customer loyalty toward mobile wallet apps in the post-COVID-19 period: The moderating role of customer engagement in Jordan

Mohammad Mahmoud Saleem Alzubi
Innovative Marketing Volume 22 2026, Issue #1

Digital wallet adoption and customer loyalty: The mediating role of satisfaction and moderating effects of regions in Vietnam

Huyen Thi Nguyen, Minh Huong To, Thu Thi Nguyen
Innovative Marketing Volume 22 2026, Issue #1

The influence of service quality on visitors of Chengdu public cultural concert on customers’ engagement and loyalty

Wencai Xu, Yaoping Liu, Surachai Traiwannakij, Junaidi Junaidi
Innovative Marketing Volume 21 2025, Issue #3

How personalized Augmented Reality experiences influence consumer trust and repurchase intention: Evidence from Tabuk, Saudi Arabia

Manal Edrees
Innovative Marketing Volume 22 2026, Issue #1

Determinants of customer loyalty in mobile shopping apps: Extending expectation-confirmation theory in the Indian context

S. Saibaba
Innovative Marketing Volume 21 2025, Issue #4

Assessing the customer experience quality and customer loyalty: The mediating role of customer satisfaction

Ananta Budhi Danurdara, Anwari Masatif
Innovative Marketing Volume 21 2025, Issue #2

Service innovation in telecommunication: The path to customer loyalty through enhanced customer satisfaction

Manoj Kumar Chaudhary, Dinesh Mani Ghimire, Madan Dhungana, Rajesh Kumar Chaudhary, Madhav Adhikari, Shubhechchha Thapa
Innovative Marketing Volume 21 2025, Issue #1

Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies

Banji Rildwan Olaleye, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, Ntseliseng Khumalo
Innovative Marketing Volume 21 2025, Issue #1

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4
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