Articles tagged with: advertising

Moderating impact of billboard location and quality on the relationship between advertisement elements and its goals

Ghaiath Altrjman, Asaad Hameed Al-Ali, Raed Ahmad Momni, Khaleel Al-Daoud
Innovative Marketing Volume 18 2022, Issue #2

The processing of advertising: does a consumer’s level of materialism make a difference?

Steven Lysonski, Srinivas Durvasula, Ruth Rayner
Innovative Marketing Volume 13 2017, Issue #1

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

John Amoah, Abdul Bashiru Jibril
Innovative Marketing Volume 16 2020, Issue #4

Influence of advertisement on customers based on AIDA model

Mithun S. Ullal, Iqbal Thonse Hawaldar
Problems and Perspectives in Management Volume 16 2018, Issue #4

Negative factors of beliefs toward advertising on Facebook and their effect on attitudes

Hilda Bongazana Dondolo
Problems and Perspectives in Management Volume 15 2017, Issue #2 (cont. 2)

Where to put your money to get their money: a bank advertising awareness study

James B. Bexley, Karen Sherrill
Banks and Bank Systems Volume 12 2017, Issue #1 (cont.)
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