Articles tagged with: advertising

The impact of social media advertising features on consumer purchase intentions: Evidence from Georgian consumers using Temu

Hajar Moayery Fard, Mohammed Umair Kashmiri, Ekaterine Jikidze
Innovative Marketing Volume 21 2025, Issue #4

Meta-analysis of publications on the impact of digital marketing strategies on small and medium enterprise performance

Kosovare Ukshini, Roberta Bajrami, Arta Hoti Arifaj
Innovative Marketing Volume 21 2025, Issue #4

The role of consumers’ visual attention stimuli in advertising: traditional and neuromarketing research perspectives

Jūratė Banytė, Ieva Pūkienė, Greta Dargytė
Innovative Marketing Volume 21 2025, Issue #1

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing Volume 20 2024, Issue #2

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

Anh Tuan Phan, Anh Van Nguyen, Nhan Van Ho, Giang Ha Hai
Innovative Marketing Volume 20 2024, Issue #2

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

A dark side of retargeting? How advertisements that follow users affect post-purchase consumer behavior: Evidence from the tourism industry in Saudi Arabia

Haitham Alghanayem, Giuseppe Lamberti, Jordi López-Sintas
Innovative Marketing Volume 19 2023, Issue #4

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Inclusivity and corporate social responsibility in marketing

João M. S. Carvalho, Sónia Nogueira, Nayra Martins
Innovative Marketing Volume 19 2023, Issue #1
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