Articles tagged with: Trust

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Driving workplace alignment and adaptability in Jordanian service industry: A cultural examination of managerial influence and staff engagement

Dina Alkhodary
Problems and Perspectives in Management Volume 23 2025, Issue #2

Technology acceptance model, trust, and financial behavior in shaping consumer well-being: Insights from fintech adoption in urban Indonesia

Arief Budiyanto, Iman Lubis, Ibrahim Bali Pamungkas, Asep Erlan Maulana
Innovative Marketing Volume 21 2025, Issue #2

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai
Innovative Marketing Volume 21 2025, Issue #1

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4

The transformative power of recommender systems in enhancing citizens’ satisfaction: Evidence from the Moroccan public sector

Ouissale El Gharbaoui, Hayat El Boukhari, Abdelkader Salmi
Innovative Marketing Volume 20 2024, Issue #3
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