Articles tagged with: Trust

From AI disclosure to purchase intention: The mediating role of trust and the moderating effect of collectivistic orientation in Vietnam

Huu Pho Nguyen, Phuong Uyen Le, Xuan Trang Le
Innovative Marketing Volume 22 2026, Issue #1

Drivers of consumers’ trust and online purchase decisions: Evidence from Vietnam’s e-commerce market

Bui Van Vien, The Tuan Tran, Cuong Hung Nguyen, Nguyen Huy Hoang, Pham Quang Tin
Innovative Marketing Volume 22 2026, Issue #1

Customer loyalty toward mobile wallet apps in the post-COVID-19 period: The moderating role of customer engagement in Jordan

Mohammad Mahmoud Saleem Alzubi
Innovative Marketing Volume 22 2026, Issue #1

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination

Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.
Innovative Marketing Volume 22 2026, Issue #1

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia

Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman
Innovative Marketing Volume 22 2026, Issue #1

Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation

Prithivi Raman Thapaliya, Padam Dongol
Innovative Marketing Volume 22 2026, Issue #1

The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce

Paul Arun Kumar J, K. Subathra
Innovative Marketing Volume 21 2025, Issue #3

Digitalization – CSR integration in transitional banking: Evidence from Ukraine and Kazakhstan

Liudmyla Zakharkina, Pavlo Rubanov, Assel Kabdybay, Oleksii Zakharkin, Liana Chernobay
Banks and Bank Systems Volume 20 2025, Issue #4

Digital effectiveness and adoption intention in Islamic banking: Evidence from Saudi Arabia, the UAE, and Jordan

Amer Morshed, Ayman Bader, Hanadi A. Salhab
Banks and Bank Systems Volume 20 2025, Issue #4
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