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Issue #1
Issue #1
(Volume 10 2014)
OVERVIEW
KEYWORDS
Released
April 03, 2014
Articles
7
10 Authors
0 Tables
0 Figures
Articles
7
Probing the etic vs. emic nature of consumer ethnocentrism: cross-national evidence
Srinivas Durvasula , Steven Lysonski
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 874
Downloads: 498
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The SME’s fight back: or David can win if he has big enough stones
Charles S. Mayer , M. Reza Bakshandeh
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 806
Downloads: 820
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The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth
Noel Murray
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 802
Downloads: 1129
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Political marketing: the relationship between agenda-setting and political participation
Erol Ustaahmetoğlu
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 903
Downloads: 608
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Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
William J. Rowe , James E. Zemanek
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 1011
Downloads: 1084
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The nature of competitiveness of corporations operating both within the EU and outside of the EU should the Euro collapse?
Norman Bedford
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 880
Downloads: 431
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Object interactivity and Millennial shoppers’ perceptions towards interactive product simulator
Jiyeon Kim
Innovative Marketing
Volume 10, 2014 Issue #1
Views: 733
Downloads: 563
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