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Bjørn Olsen
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Service branding: the role of innovative brand leadership
Hugo Skaalsvik , Bjørn Olsen
Problems and Perspectives in Management
Volume 12, 2014 Issue #4
Views: 1129
Downloads: 1121
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Service branding: the development of a typology of service brands at the corporate level
Hugo Skaalsvik , Bjørn Olsen
Problems and Perspectives in Management
Volume 13, 2015 Issue #4 pp. 53-62
Views: 935
Downloads: 534
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Business, Management and Accounting
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Problems and Perspectives in Management
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Hugo Skaalsvik
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