Issue #4 (Volume 24 2026)

Type of the article: Research Article

Abstract
This study examines the relationships among green innovation, digital transformation, and export performance in Vietnamese exporting firms, with particular attention to the moderating role of digital transformation. Data were collected through a structured survey conducted between April and December 2025. The final sample comprised 292 valid firm-level responses, with one respondent representing each exporting firm. Respondents were managers, executives, or functional staff directly involved in export operations, production, logistics, or strategic decision-making. Ordinary least squares regression with an interaction term was employed to test the proposed relationships. When digital transformation was at its sample mean, green innovation was positively and significantly associated with export performance (B = 0.169, p < 0.001). Correspondingly, when green innovation was at its sample mean, digital transformation was positively and significantly associated with export performance (B = 0.235, p < 0.001). The interaction between green innovation and digital transformation was positive and statistically significant (B = 0.587, p < 0.001), indicating that the association between green innovation and export performance became more positive as digital transformation increased. Conditional-slope analysis revealed a crossover interaction: the relationship was negative at a selected lower level of digital transformation, positive at its sample mean, and substantially stronger at a selected higher level. The model explained 44.6% of the variance in export performance. These findings highlight the complementarity of green and digital capabilities and suggest that digital transformation is an important enabling condition for translating green innovation into stronger export-related outcomes in an emerging economy.