1814-24271816-6326
Business Perspectives
  • Login

Editorial office contact form

Please complete all required fields!

Please specify your request here

Should not be empty
Should not be empty
Should not be empty
Should not be empty

Your request has been successfully sent.

Your Cart

Price Total
€0.00

(₴0)

Proceed to Checkout
Your cart is empty
Cart 0 Items
Submit Manuscript
  • About Us
  • Journals
  • Publishing policies
  • Editorial Policies
  • Books
  • JIC index
FOLLOW US
  • Home
  • Journals
  • Innovative Marketing
  • Issue #1
  • Meta-analysis in marketing research

Meta-analysis in marketing research

  • Received February 27, 2017;
    Accepted April 20, 2017;
    Published May 12, 2017
  • Author(s)
    Georgeta-Madalina Meghisan , Thierry Burger-Helmchen
  • DOI
    http://dx.doi.org/10.21511/im.13(1).2017.01
  • Article Info
    Volume 13 2017, Issue #1, pp. 6-10
  • TO CITE АНОТАЦІЯ
  • 1673 Views
  • 115 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization.

This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies.

view full abstract hide full abstract
  • PAPER PROFILE
  • AUTHORS CONTRIBUTIONS
  • FIGURES
  • TABLES
  • REFERENCES
  • Keywords
    marketing research, meta-analysis methodology, mobile telecommunications services, regression function
  • JEL Classification (Paper profile tab)
    M00, M30, D83
  • References
    22
  • Tables
    0
  • Figures
    1
    • Fig. 1. Number of studies for each phase
    • Abernethy, A. M., and Franke, G. R. (1996). The Information Content of Advertising: A Meta-Analysis. Journal of Advertising, 25(2), 1-17.
    • Bland, C. J., Meurer, L. N., Maldonado, G. (1995). A systematic approach to conducting a non-statistical meta-analysis of research literature. Academic Medicine, 70(7), 642-653.
    • Cankurtaran, P., Langerak, F., & Griffin, A. (2013). Consequences of New Product Development Speed: A Meta-Analysis. Journal of Product Innovation Management, 30(3), 465-486.
    • de Matos, C. A., and Rossi, C. V. (2008). Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators. Journal of The Academy of Marketing Science, 36(4), 578-596.
    • Edeling, A., & Fischer, M. (2016). Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis. Journal of Marketing Research, 53(4), 515-534.
    • Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of The Academy of Marketing Science, 37(2), 191-203.
    • Eisend, M. (2015). Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research. Journal Of Marketing, 79(3), 23-40.
    • Farley, John U., Donald R. Lehmann, and Alan Sawyer. (1995). Empirical marketing generalization using meta-analysis. Marketing Science, 14(3), 36-46.
    • Franke, G. R. (2001). Applications of Meta-Analysis for Marketing and Public Policy: A Review. Journal of Public Policy & Marketing, 20(2), 186-200.
    • Gerpott, T. J., and Thomas, S. (2014). Empirical research on mobile Internet usage: A meta-analysis of the literature. Telecommunications Policy, 38(3), 291-310.
    • Gertner D. A (1995). (Tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature. Journal of Brand Management, 19(2), 112-131.
    • Glass, G. (1976). Primary, secondary and meta-analysis of research. Educational Researcher, 5(10), 3-8.
    • Grinstein, A. (2008). The effect of market orientation and its components on innovation consequences: a meta-analysis. Journal of The Academy of Marketing Science, 36(2), 166-173.
    • Hunt, M. (1997). How science takes stock: the story of meta-analysis. Russel sage Foundation, New York.
    • Laroche, P. and Soulez, S. (2012).Meta-analysis for Marketing Research. Recherche Et Applications En Marketing, 27(1), 79-104.
    • Lodish, L. M., Abraham, M., Kalmenson, S., Livelsberger, J., Lubetkin, B., Richardson, B., and Stevens, M. E. (1995). How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments. Journal of Marketing Research, 32(2), 125-139.
    • Rosario, A. B., Sotgiu, F., De Valck, K., and Bijmolt, T. A. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors. Journal of Marketing Research, 53(3), 297-329.
    • Sultan, F., and Farley, J. U. (1996). Reflections on A Meta-Analysis of Applications of Diffusion Models. Journal of Marketing Research, 33(2), 247-249.
    • Van den Bulte, C. (2000). New Product Diffusion Acceleration: Measurement and Analysis. Marketing Science, 19(4), 366-380.
    • Woodside, A. G., Beretich, T., Lauricella, M. A. (1993). A Meta-Analysis of Effect Sizes Based on Direct Marketing Campaigns. Journal of Direct Marketing, 7(2), 19-33.
    • Ya, Y., Vadakkepatt, G. G., and Joshi, A. M. (2015). A Meta-Analysis of Electronic Word-of-Mouth Elasticity. Journal of Marketing, 79(2), 19-39.
    • Yang, A., Lee, D., Hwang, J., and Shin, J. (2013). The influence of regulations on the efficiency of telecommunications operators: A meta-frontier analysis. Telecommunications Policy, 37(11), 1071-1082.
Next >
Download Preview
Close
Innovative Marketing
Innovative Marketing
  • Issue #1
  • Journal Homepage
  • Indexed/Abstracted
  • Aims and Scope
  • Editorial Board
  • Editorial Policies and Publication Ethics
  • Submission Guidelines for Authors
  • Copyright and Permissions
  • Acceptance rate
  • Self-Archiving Policy
  • Article processing charge
 

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept
newsletter
We accept payment with:
  • visa
  • mastercard
  • ISNI: 0000 0004 6439 8257
  • Copyright © 2021 LLC “CPC “Business Perspectives”,
    except Open Access articles

Developed by MindK. Designed by Crisp.

  • About Us
    • Company
    • News
    • Cooperation and partners
    • Advertising
    • Manuscript Administration System
  • Users support
    • Your profile
    • External services instructions
    • Site navigation
Contact us
  • Hryhorii Skovoroda lane, 10 Sumy, 40022 , Ukraine
  • +380-542-221707
  • +38-063-2891070
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
Tweets by LLC “Business Perspectives”