Georgeta-Madalina Meghisan

Country: Romania
Affiliation: Associate Professor, Ph.D, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania; Scientific Researcher III, Romanian Academy, National Institute of Economic Research “Costin C. Kiritescu”, Bucharest
  • 1 publications
  • 115 downloads
  • 1722 views
  • 811 Views
  • 0 books

  • Meta-analysis in marketing research

    Georgeta-Madalina Meghisan , Thierry Burger-Helmchen doi: http://dx.doi.org/10.21511/im.13(1).2017.01
    Innovative Marketing Volume 13, 2017         Issue #1         pp. 6-10
    Views: 3463 Downloads: 547 TO CITE АНОТАЦІЯ

    Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization.

    This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies.

Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

Connected authors
Thierry Burger-Helmchen
  • 5 Articles