Gouher Ahmed

The study is an empirical view of the important issue of the business effects of the mega-sporting events (MSEs), like the Olympic Games, on which there are favorable and unfavorable views, the design of the study is to go through different views and find out the effects from knowing or knowledgeable persons of the event with the help of a sample of 155 respondents drawn randomly from across the continents in the form of opinions on the positive and negative effects of the MSEs through a questionnaire, containing questions on economic development, infrastructure development, environ¬ment, lifestyles, etc., and their favorable and unfavorable responses were elicited. The data collected have been analyzed in terms of the characteristics of respondents and their negative and positive responses on the Olympic and FIFA. The findings on the whole of study show that the hosting of the MSEs has positive effects on the economy and society of the host cities through the influx of tourists, infrastructure development, and image promotion of the country, among others, notwithstanding the certain drawbacks in terms of environmental disturbances, and some inconveniences to the locals.