Articles tagged with: Facebook

Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa

Sabo Dlelengana, Rufus Adebayo, Tatenda Chikukwa
Problems and Perspectives in Management Volume 22 2024, Issue #2

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Innovative Marketing Volume 20 2024, Issue #1

Online strategies of brands: A case of Portuguese luxury fashion designers

Sandrina Teixeira, José Luís Reis, Belém Barbosa, Sofia Ferreira
Innovative Marketing Volume 19 2023, Issue #1

E-WOM and consumers’ purchase intention: An empirical study on Facebook

Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Lana Harb, Aarab Husni, Maisam Abdelfattah
Innovative Marketing Volume 18 2022, Issue #3

Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types

Ľudovit Nastišin, Richard Fedorko, Vladimir Vavřečka, Radovan Bačik, Martin Rigelsky
Innovative Marketing Volume 15 2019, Issue #3

Negative factors of beliefs toward advertising on Facebook and their effect on attitudes

Hilda Bongazana Dondolo
Problems and Perspectives in Management Volume 15 2017, Issue #2 (cont. 2)