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Issue #4
Issue #4
(Volume 10 2014)
OVERVIEW
KEYWORDS
Released
December 09, 2014
Articles
6
15 Authors
0 Tables
0 Figures
Articles
6
Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate
Mark E. Moore , James E. Zemanek , Jr. , Cody Logan Chullen , Lee D. Workman
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 557
Downloads: 656
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From high tech to high touch: enhancing customer service experiences via improved self-service technologies
Diane Halstead , Keith A. Richards
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 508
Downloads: 312
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The effect of individual level variables on the effectiveness of brand placements
Deepa Pillai , Siva K. Balasubramanian , Shabnam H. A. Zanjani
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 499
Downloads: 214
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Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations
Carola Würzner-Hofmann , Robert Schorn
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 590
Downloads: 198
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New culture in business: from input to output orientation
Dong Liang , Johann Günther
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 597
Downloads: 184
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Course evaluation with Google Analytics
David Horowitz
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 494
Downloads: 225
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Innovative Marketing
Issue #4
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