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Issue #2
Issue #2
(Volume 10 2014)
OVERVIEW
KEYWORDS
Released
August 07, 2014
Articles
5
16 Authors
0 Tables
0 Figures
Articles
5
The impact of manufacturer’s brand image congruity with store’s image on customers’ loyalty
Regina Virvilaite , Žaneta Piligrimiene
Innovative Marketing
Volume 10, 2014 Issue #2
Views: 437
Downloads: 175
TO CITE
The impact of student engagement in a 3D virtual world on course outcomes
Khalid M. Dubas
, Ronald D. Pressley , Assad Tavakoli , Fazlul Hoque Miah
Innovative Marketing
Volume 10, 2014 Issue #2
Views: 581
Downloads: 296
TO CITE
Features of shocking advertizing impact on consumers in commercial and social context
Jūratė Banytė
, Kristina Paskeviciute , Ausra Rutelione
Innovative Marketing
Volume 10, 2014 Issue #2
Views: 614
Downloads: 599
TO CITE
Tribalism among US-Based Premier League supporters groups: a tribal marketing perspective
Erik C. Taylor , Mark E. Moore , Cody Logan Chullen , James E. Zemanek , Jr.
Innovative Marketing
Volume 10, 2014 Issue #2
Views: 2536
Downloads: 6334
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How ad-talk and word-of-mouth influence consumers’ responses
Anne Martensen , Jan Mouritsen
Innovative Marketing
Volume 10, 2014 Issue #2
Views: 633
Downloads: 481
TO CITE
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