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Issue #4
Issue #4
(Volume 8 2012)
OVERVIEW
KEYWORDS
Released
February 25, 2013
Articles
6
8 Authors
0 Tables
0 Figures
Articles
6
The effect of branding on consumer choice through blind and non-blind taste tests
Oded Lowengart
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 498
Downloads: 173
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Buyer-supplier relationships in a period of recession: the role of satisfaction in repeat patronage and the propensity to initiate price negotiation
Per Servais , Jan Møller Jensen
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 471
Downloads: 267
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Consumer aspirations and intentions: an evaluation of housing products and services in Mongolia
Burmaa Jamiyansuren , Dana-Nicoleta Lascu
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 490
Downloads: 249
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What does actually reveal the net promoter score? Empirical evidence from European mobile markets
François Jeanjean
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 452
Downloads: 277
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A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
Wen-Chia Tsai
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 538
Downloads: 331
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Teaching search engine optimization in marketing research
David Horowitz
Innovative Marketing
Volume 8, 2012 Issue #4
Views: 510
Downloads: 850
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Innovative Marketing
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