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Phani Tej Adidam
2 publications
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Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives
Birud Sindhav , Phani Tej Adidam
Innovative Marketing
Volume 1, 2005 Issue #2
Views: 505
Downloads: 608
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Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
Amir Jafar , Phani Tej Adidam , M. V. Rama Prasad
Innovative Marketing
Volume 7, 2011 Issue #4
Views: 563
Downloads: 141
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Birud Sindhav
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Amir Jafar
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M. V. Rama Prasad
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