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Amir Jafar

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  • Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

    Amir Jafar , Phani Tej Adidam , M. V. Rama PrasadORCID
    Innovative Marketing Volume 7, 2011         Issue #4
    Views: 563 Downloads: 141 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Phani Tej Adidam
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M. V. Rama Prasad ORCID
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