Problems, obstacles and opportunities for the formation of a system of social and legal protection of platform workers in Ukraine: expert assessments

The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number of insured persons, premiums and profit growth.
Sector of financial services is characterized by an increase in the level of competition, life insurance compelled to compete with pensions funds, banks and other financial institutions in order to defend their market share. Insurance companies marketing strategy determines how an insurer can best achieve its goals and objectives, keep existing customers and attract new ones with minimal costs.
Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance services keeping in view external and internal environment of the company.

This study examines the variables of digital maturity of companies. The framework for enterprise architectures Archimate 3.0 is used to compare the variables. The vari¬ables are assigned to the six layers of architecture: Strategy, Business Environment, Applications, Technology, Physical and Implementation and Migration. On the basis of a literature overview, 15 “digital maturity models” with a total of 147 variables are analyzed. The databases Scopus, EBSCO – Business Source Premier and ProQuest are used for this purpose.
The results of the work will help researchers and managers to identify which digitiza¬tion variables affect the different layers of the company. This enables researchers or managers to use the right model for a specific purpose or to create a new model from a combination of existing models for the entire company or just one architectural layer.
On the basis of a more precise assessment of the digital maturity of a company, better actions can be derived. This work is important for companies, as the digitization of enterprises and markets changed similarly to the invention of the steam engine did. Websites, sensors, mobile devices, apps, etc. are combined into new digital products and services. The competitors in the market have to adapt. If this is not done, they will increasingly disappear.
Finally, the authors suggests a conclusion about the current situation regarding the measurement of digital maturity in companies and show in which areas further studies could be carried out.

Sustainable development of the national economy is impossible without the creation of conditions for safe, high-quality, efficient work. The relevance of the study is explained by the need of methodological substantiation and development of theoretical and applied instruments for ensuring decent work. The scientific and practical significance of the study is to distinguish the forms of manifestation, to establish the causes of decent work deficit within the new economy and to determine the vectors of its overcoming in Ukraine. The results of the study are focused on generalization of the modern trends in the development of social and labor sphere in Ukraine and improvement of the concept of decent work to be used in practice in order to achieve progress in the social and labor sphere. The subject of the study is theoretical and applied principles of the concept of decent work as a basis for the development of mechanisms and instruments to overcome the deficit of decent work. The methodological platform of the study is formed by the general scientific and special methods: theoretical generalization; abstract and logical synthesis; induction and deduction; classification and typology; comparative and structural analysis that would allow carrying out multidirectional research of the progress (regress) in the sphere of work on different levels. The methodological basis for achieving this goal is the systematic and interdisciplinary approaches to the study of socio-economic indicators of decent work deficit. The purpose of the study is a scientific and theoretical substantiation of the decent work deficit and determination of strategic guidelines for its overcoming in Ukraine. In the article the authors present their view on the institute of decent work. Forms of manifestation and causes of decent work deficit are presented. The content of the article shows the relationship of the deficit of decent work and the precariat phenomenon. The authors present their vision of the concept of decent work as a strategic development of social and labor sphere and a major road towards elimination of the deficit of decent work in Ukraine.