Mediating impact of the protection and exploitation of intellectual property rights of local intellectual property on tourism development: An empirical study in Central Vietnam
-
DOIhttp://dx.doi.org/10.21511/ppm.21(2).2023.68
-
Article InfoVolume 21 2023, Issue #2, pp. 767-780
- 370 Views
-
154 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
After the global impact of the COVID-19 pandemic, the tourism industry encounters opportunities and challenges worldwide, including limited tourism resources, while considering intellectual property aspects such as place names, natural resources, traditional knowledge, and regional cultural heritage. This topic research is limited in Vietnam, especially quantitative one. Thus, this study aims to determine the impact of local intellectual assets (LIAs) on tourism development through the mediation of protection and exploitation activities of local intellectual assets. The data for the study were collected through interviews with 296 individual business households in Central Vietnam. The study utilized the SPSS and AMOS 25 software as research tools, and the Structural Equation Modeling (SEM) was applied to test the hypotheses. The research results indicate that local intellectual assets, consisting of reputation, specialties, traditional knowledge, and folk culture, directly and statistically significantly affect the residents’ perception and the local government’s support. Furthermore, through these two factors, local intellectual assets indirectly and statistically significantly affect protecting and exploiting local intellectual assets and the development of tourism activities. The study’s findings also provide a basis for local authorities and businesses to propose policy implications and management strategies that pay more attention to the issue of local intellectual assets and the protection and exploitation of local intellectual assets to serve tourism development.
- Keywords
-
JEL Classification (Paper profile tab)M38, M21, K11, D23
-
References33
-
Tables7
-
Figures2
-
- Figure 1. Research conceptual model and hypotheses
- Figure 2. SEM testing
-
- Table 1. Descriptive statistics about the samples
- Table 2. Measurement summary
- Table 3. Descriptive statistics, internal reliability and convergent reliability
- Table 4. Discriminant reliability
- Table 5. Fit indices
- Table 6. Structural equation modeling analysis results
- Table 7. Summary of effect decomposition
-
- Bessière, J. (1998). Local Development and Heritage: Traditional Food and Cuisine as Tourist Attractions in Rural Areas. Sociologia Ruralis, 38(1), 21-34.
- Buckley, R. (2002). Tourism Ecocertification in the International Year of Ecotourism. Journal of Ecotourism, 1(2-3), 197-203.
- Chen, Y., & Puttitanun, T. (2005). Intellectual property rights and innovation in developing countries. Journal of Development Economics, 78(2), 474-493.
- Font, S., Sanabria, R., & Skinner, E. (2003). Sustainable tourism and ecotourism certification: Raising standards and benefits. Journal of Ecotourism, 2(3), 213-218.
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
- George, E. W. (2010). Intangible cultural heritage, ownership, copyrights, and tourism. International Journal of Culture, Tourism and Hospitality Research, 4(4), 376-388.
- Ghafele, R. (2011). How developing countries can benefit from intellectual property: the role of collective marks in tourism (MPRA Paper No. 32762). University Library of Munich, Germany.
- Goldstein, P. (2007). Intellectual property: the tough new realities that could make or break your business. Business & Economics.
- Hai, T. V. (2021). Liên kết kinh tế vùng trong nâng cao hiệu quả khai thác tài sản trí tuệ địa phương [Regional economic linkages in enhancing the effectiveness of exploiting local intellectual assets]. In Establishment, Management and Mining of Intellectual Assets in the Name of Place for Local Social-Economic Development in Vietnam (pp. 16-31). (In Vietnamese).
- Hair, J. F. (2009). Multivariate data analysis. In M. Lovric (Ed.), International Encyclopedia of Statistical Science (pp. 904-907). Springer, Berlin, Heidelberg.
- Hoelter, J. W. (1983). The analysis of covariance structures: Goodness-of-fit indices. Sociological Methods & Research, 11(3), 325-344.
- Intellectual Property Office of Vietnam. (2005). Law on Intellectual Property of Vietnam.
- Jarvis, N., Weeden, C., & Simcock, N. (2010). The Benefits and Challenges of Sustainable Tourism Certification: A Case Study of the Green Tourism Business Scheme in the West of England. Journal of Hospitality and Tourism Management, 17(1), 83-93.
- Josling, T. (2006). The War on Terroir: Geographical Indications as a Transatlantic Trade Conflict. Journal of Agricultural Economics, 57(3), 337-363.
- Kim, S., Whitford, M., & Arcodia, C. (2019). Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives. Journal of Heritage Tourism, 14(5-6), 422-435.
- Le, N. L., & Le, T. T. H. (2016). Đăng ký và khai thác tài sản trí tuệ địa phương trong phát triển du lịch ở Việt Nam [The registration and exploitation of local intellectual assets in the development of tourism in Vietnam]. Tạp chí Nghiên cứu và Phát triển, 3(129), 96-114. (In Vietnamese).
- Le, T. T. H. (2016). Phát triển du lịch trên cơ sở khai thác tài sản trí tuệ địa phương ở Việt Nam [Developing tourism on the basis of exploiting local intellectual property in Vietnam]. (In Vietnamese).
- Lorenzini, E., Calzati, V., & Giudici, P. (2011). Territorial brands for tourism development: A statistical analysis on the Marche region. Annals of Tourism Research, 38(2), 540-560.
- Matviichuk, L., Lepkyi, M., Dashchuk, Y., Sydoruk, S., & Mezentseva, I. (2023). Approach to formation of enogastronomic tourism based on the geographical indication system. Journal of Geology, Geography and Geoecology, 31(4), 689-701.
- Nanayakkara, T. (2011). Role of intellectual property in enhancing the competitiveness of the tourism industry. WIPO. Netherland and France.
- Ncube, C. B. (2011). Intellectual property protection for e-commerce business methods in South Africa: envisioning an equitable model for SMEs in the tourism industry (Doctoral Thesis). University of Cape Town.
- Pamukçu, H., Saraç, Ö., Aytuğar, S., & Sandıkçı, M. (2021). The Effects of Local Food and Local Products with Geographical Indication on the Development of Tourism Gastronomy. Sustainability, 13(12), 6692.
- Parrott, N., Wilson, N., & Murdoch, J. (2002). Spatializing Quality: Regional Protection and the Alternative Geography of Food. European Urban and Regional Studies, 9(3), 241-261.
- Pato, M. L., & Duque, A. S. (2023). Traditional agri-food products and sustainability – A fruitful relationship for the development of rural areas in Portugal. Open Agriculture, 8(1).
- Pisuke, H., & Kelli, A. (2008). Intellectual property in an innovation-based economy. Review of Central and East European Law, 33(2), 223-238.
- Punchihewa, N. (2021). Branding of Tourism-Related Products and Services for a Competitive Advantage in Sri Lanka: An Intellectual Property Perspective. South Asian Journal of Tourism and Hospitality, 1(1), 138-157.
- Rangnekar, D. (2003). Geographical indications: A review of proposals at the TRIPS council: Extending article 23 to products other than wines and spirits (Issue Paper No. 4). UNCTAD-ICTSD Project on IPRs and Sustainable Development.
- Russo, A., & Segre, G. (2008). Collective intellectual property rights for the development of creative tourist districts: an exploration (EBLA Working Papers 200712). University of Turin.
- Tregear, A. E. J. (2001). Speciality regional foods in the UK:an investigation from the perspectives of marketing and social history (PhD Thesis). Newcastle University.
- Wendland, W. B. (2006). Intellectual property and the protection of traditional knowledge and Cultural expressions. In Art and cultural heritage: law, policy and practice (pp. 327-339). Cambridge University Press.
- World Intellectual Property Organization (WIPO). (2001). Intellectual property needs and expectations of traditional knowledge holders.
- Zhong, L., & Wang, Y. (2021). Research on intellectual property strategy to promote the development of tourism branding in China. E3S Web of Conferences, 251, 02008.
- Zuallcobley, R. W., & Awang Nik, M. Z. (2020). Safeguarding indigenous knowledge and cultural tradition while promoting sustainable tourism. Asian Journal of Arts, Culture and Tourism, 1(2), 22-25.