Exploring the role of digital financial literacy in the adoption of Peer-to-Peer lending platforms
-
DOIhttp://dx.doi.org/10.21511/imfi.22(1).2025.28
-
Article InfoVolume 22 2025, Issue #1, pp. 369-383
- 18 Views
-
13 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
As financial technologies rapidly expand in developing countries like India, digital financial literacy plays a critical role in shaping how individuals interact with innovative financial services. This study evaluates the influence of financial literacy, digital literacy, and digital financial literacy on the adoption of Peer-to-Peer lending platforms. It also explores the distinct roles and interrelationships among these forms of literacy within the Peer-to-Peer lending ecosystem. Data were collected from 430 participants, exceeding the minimum sample size requirement calculated through G*Power. Participants, comprising borrowers and lenders, actively interacted on Peer-to-Peer lending platforms in cities like Delhi, Mumbai, Hyderabad, Bangalore, and Chennai, ensuring a holistic understanding of the ecosystem. Borrowers are individuals seeking financial assistance, while lenders provide funds, often in exchange for interest-based returns. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study reveals that while financial literacy and digital literacy significantly contribute to digital financial literacy, they do not directly impact the behavioral intention to adopt Peer-to-Peer lending platforms. Instead, digital financial literacy directly influences adoption intention, highlighting the importance of integrated literacy over isolated skills. The findings underscore the high proficiency levels of existing users in financial, digital, and digital financial literacy, reflecting the platforms’ appeal to skilled individuals. Expanding access to less proficient populations remains crucial. Moreover, platform managers can capitalize on user expertise by introducing advanced features tailored to sophisticated needs, thereby enhancing satisfaction and the overall user experience. These insights emphasize digital financial literacy’s pivotal role in fostering broader Peer-to-Peer lending adoption.
Acknowledgments
The first author thanks the Ministry of Education, Government of India, for providing financial assistance (fellowship) during her Ph.D.
- Keywords
-
JEL Classification (Paper profile tab)G23, G41, G53, O16
-
References70
-
Tables9
-
Figures1
-
- Figure 1. Research model
-
- Table 1. Variable operationalization
- Table 2. Demographics of respondents (N = 430)
- Table 3. Descriptive statistics
- Table 4. Reliability and convergent validity of lower-order constructs
- Table 5. Reliability for the higher-order construct
- Table 6. Discriminant validity of lower-order constructs: Fornell-Larcker criterion
- Table 7. Discriminant validity of lower-order constructs: Heterotrait-monotrait (HTMT) ratio – Matrix
- Table 8. Test results of all hypotheses
- Table A1. Research items
-
- Abbasi, K., Alam, A., Brohi, N. A., Brohi, I. A., & Nasim, S. (2021). P2P lending Fintechs and SMEs’ access to finance. Economics Letters, 204, 109890.
- Andreou, P. C., & Anyfantaki, S. (2021). Financial literacy and its influence on internet banking behavior. European Management Journal, 39(5), 658-674.
- Angrisani, M., Burke, J., Lusardi, A., & Mottola, G. (2023). The evolution of financial literacy over time and its predictive power for financial outcomes: evidence from longitudinal data. Journal of Pension Economics and Finance, 22(4), 640-657.
- Azeez, N. P. A., & Akhtar, S. M. J. (2021). Digital Financial Literacy and Its Determinants: An Empirical Evidences from Rural India. South Asian Journal of Social Studies and Economics, 11(2), 8-22.
- Azeez, N. P. A., & Banu, M. N. (2021). Rural-Urban Financial Literacy Divide in India: A Comparative Study of Kerala and Uttar Pradesh. Asian Research Journal of Arts & Social Sciences, July, 14-24.
- Baumüller, H., & Kah, M. M. O. (2019). Going digital: Harnessing the power of emerging technologies for the transformation of Southern African agriculture. Transforming Agriculture in Southern Africa: Constraints, Technologies, Policies and Processes, 179-187.
- Bhuyan, R., Bhattacharjee, J., Singh, R., & Bhattacharjee, N. (2021). Do awareness, risk perception, and past experience influence equity investments? A case study on India. Global Journal of Accounting & Finance, 5(2), 46-69.
- Candra, S., Nuruttarwiyah, F., & Hapsari, I. H. (2020). Revisited the Technology Acceptance Model with E-Trust for Peer-to-Peer Lending in Indonesia (Perspective from Fintech Users). International Journal of Technology, 11(4), 710-721.
- Carranza, R., Díaz, E., Martín-Consuegra, D., & Fernández-Ferrín, P. (2020). PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Industrial Management and Data Systems, 120(12), 2349-2374.
- Chen, X., Hu, X., & Ben, S. (2021). How individual investors react to negative events in the fintech era? Evidence from China’s peer-to-peer lending market. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 52-70.
- Choung, Y., Chatterjee, S., & Pak, T.-Y. (2023). Digital financial literacy and financial well-being. Finance Research Letters, 58, 104438.
- Coakley, J., & Huang, W. (2020). P2P lending and outside entrepreneurial finance. European Journal of Finance, 1520-1537.
- Corsini, L., & Spataro, L. (2017). Endogenous Financial Literacy, Saving, and Stock Market Participation. FinanzArchiv, 73(2), 135.
- Demir, T., Mohammadi, A., & Shafi, K. (2021). Crowdfunding as gambling: Evidence from repeated natural experiments. Journal of Corporate Finance, 77(February), 101905.
- Demirgüç-Kunt, A., Klapper, L., Singer, D., Ansar, S., & Hess, J. (2020). The Global Findex Database 2017: Measuring Financial Inclusion and Opportunities to Expand Access to and Use of Financial Services. World Bank Economic Review, 34(2018), S2-S8.
- Erdfelder, E., FAul, F., Buchner, A., & Lang, A. G. (2009). Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses. Behavior Research Methods, 41(4), 1149-1160.
- Gao, M., Yen, J., & Liu, M. (2021). Determinants of defaults on P2P lending platforms in China. International Review of Economics and Finance, 72, 334-348.
- Granic, A., & Marangunic, N. (2015). Technology acceptance model : a literature review from 1986 to 2013. 81-95.
- Grohmann, A. (2018). Financial literacy and financial behavior: Evidence from the emerging Asian middle class. Pacific-Basin Finance Journal, 48, 129-143.
- Ha, D., Şensoy, A., & Phung, A. (2023). Empowering mobile money users: The role of financial literacy and trust in Vietnam. Borsa Istanbul Review, 23(6), 1367-1379.
- Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
- Jiang, J., Liao, L., Wang, Z., & Zhang, X. (2021). Government Affiliation and Peer-To-Peer Lending Platforms in China. Journal of Empirical Finance, 62(February), 87-106.
- Jiang, Y., (Chad) Ho, Y. C., Yan, X., & Tan, Y. (2018). Investor Platform Choice: Herding, Platform Attributes, and Regulations. Journal of Management Information Systems, 35(1), 86-116.
- Johnson, S., Ashta, A., & Assadi, D. (2010). Online or offline? the rise of “peer-to-peer” lending in microfinance. Journal of Electronic Commerce in Organizations, 8(3), 26-37.
- Joseph Franklin Hair, G.Tomas M. Hult, Christian M. Ringle, M. S. (2022). A Primer on Partial Least Squares Structural Equation Modeling. Long Range Planning, 46(1-2), 184-185.
- Jou, Y. T., Shiang, W. J., Silitonga, R. M., Adilah, M., & Halim, A. Z. A. (2023). Assessing Factors That Influence Womenpreneurs’ Intention to Use Technology: A Structural Equation Modeling Approach. Behavioral Sciences, 13(2).
- Kass-Hanna, J., Lyons, A. C., & Liu, F. (2022). Building financial resilience through financial and digital literacy in South Asia and Sub-Saharan Africa. Emerging Markets Review, 51.
- Khan, M. T. I., & Xuan, Y. Y. (2021). Drivers of lending decision in peer-to-peer lending in Malaysia. Review of Behavioral Finance, 14(3), 379-393.
- Khan, S., Singh, R., Baker, H. K., & Jain, G. (2024). Public Perception of Online P2P Lending Applications. Journal of Theoretical and Applied Electronic Commerce Research, 507-525.
- Khatri, P. (2019). An Overview of the Peer to Peer Lending Industry of India. International Journal of Business and Management Invention (IJBMI) ISSN, March 2019, 1-11.
- Koskelainen, T., Kalmi, P., Scornavacca, E., & Vartiainen, T. (2023). Financial literacy in the digital age – A research agenda. Journal of Consumer Affairs, 57(1), 507-528.
- Kumar, P., Pillai, R., Kumar, N., & Tabash, M. I. (2023). The interplay of skills, digital financial literacy, capability, and autonomy in financial decision making and well-being. Borsa Istanbul Review, 23(1), 169-183.
- Kurniawan, R. (2019). Examination of the Factors Contributing to Financial Technology Adoption in Indonesia using Technology Acceptance Model: Case Study of Peer to Peer Lending Service Platform. Proceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019, 432-437.
- Li, J., & Meyer-Cirkel, A. (2021). Promoting financial literacy through a digital platform: A pilot study in Luxembourg. International Journal of Finance and Economics, 26(1), 73-87.
- Liew, L., Piaw, T., Lim, D., Wen, P., Yew, L., & Melissa, C. (2020). Digital Financial Literacy: a Case Study of Farmers from Rural Areas in Sarawak. International Journal of Education and Pedagogy, 2(4), 245-251.
- Liu, W., & Xia, L. Q. (2017). An Evolutionary Behavior Forecasting Model for Online Lenders and Borrowers in Peer-to-Peer Lending. Asia-Pacific Journal of Operational Research, 34(1), 1-14.
- Long, T. Q., Morgan, P. J., & Yoshino, N. (2023). Financial literacy, behavioral traits, and ePayment adoption and usage in Japan. Financial Innovation, 9(1), 101.
- Lyons, A. C., & Kass-Hanna, J. (2021). A methodological overview to defining and measuring “digital” financial literacy. Financial Planning Review, 4(2), 1-19.
- Lyons, A. C., & Kass-Hanna, J. (2021). A multidimensional approach to defining and measuring financial literacy in the digital age. The Routledge Handbook of Financial Literacy, 61-76.
- Ma, B. jiang, Zhou, Z. long, & Hu, F. ying. (2017). Pricing mechanisms in the online Peer-to-Peer lending market. Electronic Commerce Research and Applications, 26(October), 119-130.
- Maskara, P. K., Kuvvet, E., & Chen, G. (2021). The role of P2P platforms in enhancing financial inclusion in the United States: An analysis of peer-to-peer lending across the rural–urban divide. Financial Management, 50(3), 747-774.
- Morgan, P. J., & Trinh, L. Q. (2019). Fintech and Financial Literacy Asian Development Bank Institute. In ADBI Working Paper Series (Issue 933).
- Morgan, P., Huang, B., & Trinh, L. (2020). The Need to Promote Digital Financial Literacy for the Digital Age. August 2020, 40-46.
- Mustonen-Ollila, E., & Lyytinen, K. (2003). Why organizations adopt information system process innovations: A longitudinal study using diffusion of innovation theory. Information Systems Journal, 13(3), 275-297.
- Nedungadi, P. P., Menon, R., Gutjahr, G., Erickson, L., & Raman, R. (2018). Towards an inclusive digital literacy framework for digital India. Education and Training, 60(6), 516-528.
- Panos, G. A., & Wilson, J. O. S. (2020). Financial literacy and responsible finance in the FinTech era: capabilities and challenges. European Journal of Finance, 26(4-5), 297-301.
- Prasad, H., Meghwal, D., & Dayama, V. (2018). Digital Financial Literacy: A Study of Households of Udaipur. Journal of Business and Management, 5(I), 23-32.
- Rahi, S., Khan, M. M., & Alghizzawi, M. (2021). Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention. International Journal of Quality and Reliability Management, 38(4), 986-1004.
- Rahman, M. M. (2023). Sample Size Determination for Survey Research and Non-Probability Sampling Techniques: A Review and Set of Recommendations. Journal of Entrepreneurship, Business and Economics, 11(1), 42-62.
- Ramasubramanian, S. (2019). A wider circle Digital Lending and the changing landscape of financial inclusion. The Federation of Indian Chambers of Commerce and Industry, New Delhi.
- Roy, S., Singh, R., & Singh, H. R. (2017a). Impact of Financial Awareness on Financial Inclusion of Members of Self Help Groups: A Study in Tripura. Asian Journal of Research in Banking and Finance, 7(8), 39.
- Saiedi, E., Mohammadi, A., Broström, A., & Shafi, K. (2022). Distrust in Banks and Fintech Participation: The Case of Peer-to-Peer Lending. Entrepreneurship: Theory and Practice, 46(5), 1170-1197.
- Sangwan, V., Harshita, Prakash, P., & Singh, S. (2020). Financial technology: a review of extant literature. Studies in Economics and Finance, 37(1), 71-88.
- Setiawan, M., Effendi, N., Santoso, T., Dewi, V. I., & Sapulette, M. S. (2022). Digital financial literacy, current behavior of saving and spending and its future foresight. Economics of Innovation and New Technology, 31(4), 320-338.
- Sharma, R. K., Khan, S., Singh, R., & Birari, A. (2024). Speculative investment decisions in cryptocurrency: a structural equation modelling approach Speculative investment decisions in cryptocurrency: Journal of Decision Systems, 00(00), 1-22.
- Singh, R., Kajol, K., Pandiya, B., Puri, L., Pandey, L. K., Agarwal, S., & Khan, S. (2024). Comparative Analysis of Negative Customer Review of Payment Apps: A Data Mining Approach. In NIELIT’s International Conference on Communication, Electronics and Digital Technologies (pp. 161-179). Singapore: Springer Nature Singapore.
- Sipangkar, H., & Wijaya, C. (2020). Factors affecting intention to investing in peer-to-peer lending platform toward Universitas Indonesia students. International Journal of Management, 11(5), 751-763.
- Sundjaja, A. M., & Tina, A. (2019). The factors of the intention to use P2P lending financial technology (Fintech) website at Jadetabek intervening by perceived value. International Journal of Recent Technology and Engineering, 8(3), 3102-3107.
- Tam, C., & Oliveira, T. (2016). Performance impact of mobile banking: using the task-technology fit (TTF) approach. International Journal of Bank Marketing, 34(4), 434-457.
- Wang, Q., Xiong, X., & Zheng, Z. (2021). Platform Characteristics and Online Peer-to-Peer Lending: Evidence from China. Finance Research Letters, 38(March), 101511.
- Wei, X., Gotoh, J. Y., & Uryasev, S. (2018). Peer-to-peer lending: Classification in the loan application process. Risks, 6(4), 1-17.
- Xie, J., Ye, L., Huang, W., & Ye, M. (2021). Understanding fintech platform adoption: Impacts of perceived value and perceived risk. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1893-1911.
- Yan, Y., Lv, Z., & Hu, B. (2018). Building investor trust in the P2P lending platform with a focus on Chinese P2P lending platforms. Electronic Commerce Research, 18(2), 203-224.
- Yang, J., Wu, Y., & Huang, B. (2023). Digital finance and financial literacy: Evidence from Chinese households. Journal of Banking & Finance, 156, 107005.
- Yue, P., Korkmaz, A. G., Yin, Z., & Zhou, H. (2022). The rise of digital finance: Financial inclusion or debt trap? Finance Research Letters, 47(April 2020), 102604.
- Zhai, M., Chen, Y., & Wei, M. (2022). Influence of trust and risk on peer-to-peer investment willingness: a bidirectional perspective. Internet Research, 32(3), 943-966.
- Zhu, L., Li, H., Wang, F. K., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463-488.
- Ziegler, T., Shneor, R., Wenzlaff, K., Wang, B., Kim, J., Paes, F. F. de C., Suresh, K., Zhang, B. Z., Mammadova, L., & Adams, N. (2021). The Global Alternative Finance Market Benchmarking Report. SSRN Electronic Journal, April, 3771509.
- Zwilling, M., Klein, G., & Shtudiner, Z. (2020). Peer-to-peer lending platforms’ legitimacy in the eyes of the general public and lenders. Israel Affairs, 26(6), 854-874.