African Generation Y students’ personal finance behavior and knowledge
-
DOIhttp://dx.doi.org/10.21511/imfi.17(4).2020.13
-
Article InfoVolume 17 2020, Issue #4, pp. 136-144
- Cited by
- 1208 Views
-
456 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Personal financial management is important, given uncertainties in both financial and economic environment. However, published research on African Generation Y students’ personal finance behavior and knowledge is limited. This study aimed to evaluate African Generation Y students’ personal finance behavior in terms of their attitudes towards financial planning and whether this cohort believes that they have the skills to manage their finances successfully. In addition, this study sought to evaluate African Generation Y students’ knowledge regarding personal finance. A convenience sample of 500 African students across the campuses of two South African public higher education institutions situated in the Gauteng province was surveyed using structured, self-administered questionnaires. The t-test results indicate that the sample deems the process of planning personal finances and managing credit, insurance, investment, and estate, as important. Moreover, the students scored low in the broad personal finance knowledge areas of basic finance, saving, spending, and debt, suggesting that this cohort is financially illiterate. The results also indicated that the students think they have the financial skillset to manage their personal finances. A high Pearson’s correlation coefficient was noted between sampled participants’ personal finance behavior and their observed personal finance management skillset regarding the relationship between the constructs. However, an insignificant relationship was found between attitudes towards personal finance and financial knowledge and between financial knowledge and African Generation Y students’ apparent finance skills. Understanding African Generation Y students’ personal finance behavior and knowledge, universities and financial institutions can more effectively identify gaps and deficiencies in students’ personal finance endeavors.
- Keywords
-
JEL Classification (Paper profile tab)G40, G53
-
References39
-
Tables5
-
Figures0
-
- Table 1. Sample description
- Table 2. Personal finance behavior
- Table 3. Financial knowledge
- Table 4. Observed personal finance skills
- Table 5. Correlation matrix
-
- Bevan-Dye, A. L., Dhurup, M., & Surujlal, J. (2009). Black Generation Y students’ perceptions of national sport celebrity endorsers as role models. African Journal for Physical, Health Education, Recreation and Dance, September supplement, 172-188.
- Biehler, T. J. (2008). The mathematics of money: math for business and personal finance decisions. New York: McGraw-Hill.
- Bleedorn, G. (2013). Say hello to the millennial generation: millennials love to spend money and use mobile banking. But winning their loyalty is not easy. Here are a few suggestions for successfully marketing to this group, also known as Generation Y. ABA Bank Marketing, 1, 24-28.
- Boon, T. H., Yee, H. S., & Ting, H. W. (2011). Financial literacy and personal financial planning in Klang Valley, Malaysia. International Journal of Economics and Management, 5(1), 149-168.
- Botha, M., Du Preez, L., Geach, W., Goodall, B., Palframan, J., Rossini, L. & Rabenowitz, P. (2011). Fundamentals of financial planning 2012. Durban: LexisNexis.
- Botha, M., Du Preez, L., Geach, W., Goodall, B., Rossini, L. & Rabenowitz, P. (2012). The South African financial planning handbook 2012. Durban: LexisNexis.
- Chen, H., & Volpe, R. P. (1998). An analysis of personal financial literacy among college students. Financial Services Review, 7(2), 107-128.
- Chinen, K., & Endo, H. (2012). Effects of attitude and background on students’ personal financial ability: a United States survey. International Journal of Management, 29(2), 778-791.
- Christelis, D., Jappelli, T., & Padula, M. (2005). Health risk, financial information and social interaction: the portfolio choice of European elderly households.
- Cude, B. J., Lawrence, F. C., Lyons, A. C., Metzger, K., LeJeune, E., Marks, L., & Machtmes, K. (2006). College students and financial literacy: what they know and what we need to learn. Paper presented at Eastern Family Economics and Resource Management Association 2006 Conference.
- Cui, Y., Trent, E. S., Sullivan, P. M., & Matiru, G. N. (2003). Cause-related marketing: how Generation Y responds. International Journal of Retail and Distribution Management, 31(6), 310-320.
- Danes, S. M., & Hira, T. K. (1987). Money management knowledge of college students. Journal of Student Financial Aid, 17(1), 4-16.
- DeRogatis, N. (2013). Financial marketing tips for attracting Gen Y.
- Falahati, L., Paim, L., Ismail, M., Haron, S., & Masud, J. (2011). Assessment of university students’ financial management skills and educational needs. African Journal of Business Management, 5(15), 6085-6091.
- Fünfgeld, B., & Wang, M. (2009). Attitudes and behaviour in everyday finance: evidence from Switzerland. International Journal of Bank Marketing, 27(2), 108-128.
- Gitman, L. J., & Joehnk, M. D. (2008). Personal financial planning. New York: South-Western Thompson Learning.
- Goetz, J., Cude, B. J., Nielsen, R. B., Chatterjee, S., & Mimura, Y. (2011). College-based personal finance education: student interest in three delivery methods. Journal of Financial Counselling and Planning, 22(1), 27-42.
- James, J., Leavell, H. W., & Maniam, B. (2002). Financial planning, managers and college students. Managerial Finance, 28(7), 35-42.
- Joo, S., & Grable, J. E. (2004). An exploratory framework of the determinants of financial satisfaction. Journal of Family and Economic Issues, 25(1), 25-50.
- Kempson, E., Collard, S., & Moore, N. (2006). Measuring financial capability: an exploratory study for the financial services authority. In Consumer Financial Capability: Empowering European Consumers (pp. 39-76). Brussels: European Credit Research Institute.
- Lai, M. M., & Tan, W. K. (2009). An empirical analysis of personal financial planning in an emerging economy. European Journal of Economics, Finance and Administrative Sciences, 16, 99-111.
- Leskinen, J., & Raijas, A. (2006). Consumer financial capability – a life cycle approach. In Consumer Financial Capability: Empowering European Consumers (pp. 8-23). Brussels: European Credit Research Institute.
- Louw, J. J. (2009). Financial literacy competencies of third-year university students: a case study.
- Lusardi, A., & Mitchell, O. S. (2007). Financial literacy and retirement preparedness: evidence and implications for financial education programs.
- Malhotra, N. K. (2010). Marketing research: an applied orientation (6th ed.). New Jersey: Prentice Hall.
- Markert, J. (2004). Demographics of age: generational and cohort confusion. Journal of Current Issues and Research in Advertising, 26(2), 11-25.
- Miles, D. (2004). The UK mortgage market: taking a longer-term view.
- Norvilitis, J. M., Merwin, M. M., Osberg, T. M., Roehling, P. V., Young, P., & Kamas, M. M. (2006). Personality factors, money attitudes, financial literacy and credit card debt in college students. Journal of Applied Social Psychology, 36(6), 1395-1413.
- Olivier, D. (2007). South Africa poised to become a loyalty marketing gem. Journal of Consumer Marketing, 24(3), 180-181.
- Sabri, M. F., & MacDonald, M. (2010). Savings behaviour and financial problems among college students: the role of financial literacy in Malaysia. Cross-cultural Communication, 6(3), 103-110.
- Schiffman, L. G., Kanuk, L. R., & Wisenblit, J. (2010). Consumer behavior (10th ed.). New Jersey: Prentice Hall.
- Shim, S., Xiao, J. J., Barber, B. L., & Lyons, A. C. (2009). Pathways to life success: a conceptual model of financial well-being for young adults. Journal of Applied Development Psychology, 30(6), 708-723.
- Stats SA (Statistics South Africa). (2020). Statistical release P0302: 2020 mid-year population estimates.
- Swart, N. (2005). Why financial literacy is a complete failure. Management Today, 21(2), 48-50.
- Swart, N. (2012). Personal financial management: the Southern African guide to personal financial planning (3rd ed.). Claremont: Juta.
- Symanowitz, C. D. (2006). The relationship between financial literacy, economic measures and delayed gratification in South African high school learners.
- Van Gijsen, N. (2002). Retirement – all you want to know without the jargon. Cape Town: Pearson.
- Vitt, L. A., Reichbach, G. M., Kent, J. L., & Siegenthaler, J. K. (2005). Goodbye to complacency: financial literacy education in the U.S. 2000–2005.
- Volpe, R. P., Chen, H., & Pavlicko, J. J. (1996). Personal investment literacy among college students: a survey. Financial Practice and Education, 6(2), 86-94.