Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship between social media marketing strategies. However, results showed that social media marketing strategies are more strongly inclined towards intentional branding than functional branding suggesting that social media marketing strategies are oriented towards intentional branding. The study recommends examining the idea of intentional branding and its role in controlling the image of the brand among customers.

Littering has been a subject of inquiry by environmental economists, as well as social and environmental psychologists, each using a different theoretical and analytical toolkit. While economists see littering as an externality problem or a market failure, psychologists see it as a social behavior problem. Regardless of the discipline, both theories have a common goal: What factors affect littering behavior and how can it be curtailed? This paper, therefore, adopts theory-triangulation approach to review theories concerning littering. It concisely reviews the economist’s and the psychologist’s approaches to littering and their respective solutions. The finding from this review is that the psychological approaches to litter control are narrower in coverage than the economic approaches in that the former are applicable to smaller environmental settings or areas, such as school premises, office places, factories, and market places, as opposed to such lager settings as cities, states or the country at large to which economic instruments are usually applied. Despite the plethora of research extolling the virtues of economic approaches to litter control, their real-world application has not caught on. One of the factors responsible for this is the implementation costs and difficulty involved. The economic instruments are costlier than the psychological instruments, because the former cover a larger setting and entail a lot of bureaucracies. To better understand littering and find appropriate solutions to it, studies on littering should consider looking at littering holistically from this interdisciplinary perspective. Both the economist’s and the psychologist’s approaches to litter control should be synthesized for sustainable waste management. However, policymakers need to consider the available financial resources and the multifarious views of litter in policies relating to litter. An option for policymakers is to minimize those costs associated with implementing economic instruments.

DeLone and McLean (1992) model of information systems success has received much attention amongst researchers. This study aimed to respecify and validate the DeLone and McLean model (2003) by proposing a social exchange theory for underlying changes in the direction of perceived quality and adding perceived value variables suggested by Wang (2008). The purpose of this study was to obtain a better understanding of information system of the user perception when using organization’s information systems. Therefore, a model for testing the information systems success was formed.
The primary data used in this study were collected from 102 respondents who apply accounting software in their companies (end-user computing). Companies that were used as samples in this study were the ones that created or developed accounting software by themselves. 27 questionnaires were obtained by mail survey accompanied with a contact-person approach.
All of the hypotheses tested were found to be significantly supported. The model provided strong support for the relationships between perceived quality, perceived value, user satisfaction, and net benefits. Information and system quality has been shown as a proxy that affects service quality. Information quality, system quality, and service quality cause the formation of perceived value and, then, this perceived value will affect user satisfaction and net benefits. The characteristics of information systems are an important aspect that researchers should concern when testing the information systems success.