Elderly tourism management: A bibliometric approach
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Author(s)Huixian Zhao ,Songyu JiangLink to ORCID Index: https://orcid.org/0000-0001-7619-8605
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Lin Fu
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Xiaojun KeLink to ORCID Index: https://orcid.org/0000-0002-2381-7473
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DOIhttp://dx.doi.org/10.21511/im.19(3).2023.18
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Article InfoVolume 19 2023, Issue #3, pp. 211-225
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- 307 Views
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91 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Elderly tourism constitutes an important sector within the sustainable development of the tourism industry, attracting an increasing body of research focused on market development. This study aims to outline the progression of elderly tourism research within the past five years (2019–2023) and determine prospective research trajectories and opportunities in the subject. Employing CiteSpace visual analysis technology, this investigation constructs knowledge graphs of authors, institutions, and countries from 332 English-language academic articles from the Web of Science and culminates a keyword co-occurrence knowledge graph. Next, cluster and burst analyses revealed the prevailing trends and focal points in elderly tourism research. The results underscore that while many researchers have been drawn to elderly tourism, the collaborative relationships between these scholars remain tenuous, resulting in the relatively disparate study and the absence of a lead author group. China dominates the field, producing a far greater quantity of studies than other nations. Hence, this study encourages different countries, higher education institutions and disciplines to strengthen cooperation in the management and development of elderly tourism, especially paying attention to the importance of elderly tourism services, quality management and technology integration for the sustainable development of elderly tourism.
- Keywords
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JEL Classification (Paper profile tab)C63, M21, Z32
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References38
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Tables8
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Figures5
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- Figure 1. Knowledge map of authors’ cooperation
- Figure 2. Knowledge map of the institutions’ cooperation
- Figure 3. Knowledge map of countries’ cooperation on elderly tourism
- Figure 4. Keyword co-occurrence knowledge map of elderly tourism research
- Figure 5. Keyword cluster analysis map of elderly tourism research
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- Table 1. The systematic analysis in the tourism industry using a bibliometric method
- Table 2. Publishing trends of elderly tourism
- Table 3. The top 10 authors contributing to elderly tourism
- Table 4. The top 10 institutions contributing to elderly tourism
- Table 5. The top 10 countries contributing to the research on elderly tourism
- Table 6. Major keywords in elderly tourism research
- Table 7. Keyword clustering analysis results and representative keywords of elderly tourism research
- Table 8. Keyword burst of elderly tourism research
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Exploring value co-creation strategies to improve e-reputation in the hotel industry: insights from Fez, Morocco
Youssra Lazrak ,
Amina El Idrissi Tissafi ,
Rachid Boukharrazi
doi: http://dx.doi.org/10.21511/im.20(4).2024.10
In the context of a rapidly evolving digital landscape, the co-creation of value with customers has gained importance in both academic and business realms, particularly within the hospitality sector. This study aims to analyze the integration of value co-creation strategies to enhance the online reputation of hotels, with a focus on active customer involvement. Using a qualitative research strategy, the study involved semi-structured, in-person interviews with twenty hotel managers from various hotels in Fez, Morocco. Thematic analysis of the interview data, conducted using NVivo 14 software, highlighted the critical role of value co-creation, customer experience, and e-reputation in enhancing hotels’ online reputation. Key sub-themes identified under value co-creation include active collaboration, innovation based on customer needs, and taking into account online comments. Regular online surveys were also significant for gathering customer proposals. In terms of customer experience, themes such as engagement, satisfaction, and perception were prominent. E-reputation management emerged as crucial, with sub-themes including real-time monitoring and response, integrating feedback into improvement processes, adopting advanced tools, and adapting online reputation strategies based on continuous feedback. The results underscore the interconnectedness of customer engagement, experience, and e-reputation. Integrating strategies that consider online comments and adopt advanced tools significantly improves the online reputation of hotels. Conclusions advocate for a cohesive approach prioritizing customer experience and continuous improvement, through innovative technologies and strategic adjustments to meet evolving customer needs, fostering a positive and enduring hotel online presence.
