Factors affecting adventure tourist satisfaction: Evidence from Indonesia
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Author(s)Ade Parlaungan NasutionLink to ORCID Index: https://orcid.org/0000-0002-3728-7354
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Muhammad Yasir Arafat PohanLink to ORCID Index: https://orcid.org/0000-0002-3446-962X
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Denny Ammari RamadhanLink to ORCID Index: https://orcid.org/0009-0009-9926-4084
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Christine Herawati Limbong
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Nova Jayanti Harahap
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DOIhttp://dx.doi.org/10.21511/im.19(2).2023.05
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Article InfoVolume 19 2023, Issue #2, pp. 51-62
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285 Downloads
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Creative Commons Attribution 4.0 International License
Adventure tourism has received significant attention recently because it offers unique sensations. Managers of adventure tourism objects need to understand the determinants of satisfaction in adventure tourism. This study aims to examine the effect of intrinsic motivation and flow theory on extreme and non-extreme adventure tourists’ satisfaction in Indonesia. This study uses a quantitative approach. The sample includes 405 tourists engaged in adventure tourism activities (extreme adventure tourism activities – 200 respondents, and non-extreme adventure tourism activities – 205 respondents). Structural Equation Modeling-Partial Least Square (SEM-PLS) was used to analyze the data. The results show that autonomy and competence influence flow experience (p-value < 0.05). This applies to extreme adventure and non-extreme adventure tourism. Furthermore, flow experience has a positive effect on adventure tourist satisfaction. In the context of extreme adventure tourism, autonomy does not affect the satisfaction of extreme adventure tourists (path coefficients = 0.025 and p-value = 0.761). In the context of non-extreme adventure tourism, competence does not affect the satisfaction of non-extreme adventure tourists (path coefficients = –0.036 and p-value = 0.682). This study recommends that managers of non-extreme tourism spots add challenging aspects to tour packages because they are believed to increase tourist satisfaction.
- Keywords
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JEL Classification (Paper profile tab)M31, L83
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References66
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Tables7
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Figures1
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- Figure 1. Conceptual framework
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- Table 1. Questionnaire return rate
- Table 2. Convergent validity results for extreme adventure tourism
- Table 3. Convergent validity results for non-extreme adventure tourism
- Table 4. Testing the discriminant validity of extreme and non-extreme adventure tourism (Fornell-Larcker criterion)
- Table 5. Parameter value of extreme and non-extreme adventure tourism reliability
- Table 6. Path coefficient and p-value of extreme adventure tourism
- Table 7. Path coefficient and p-value of non-extreme adventure tourism
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Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic
Yuniarti Fihartini ,
Arief Helmi ,
Meydia Hassan ,
Yevis Marty Oesman
doi: http://dx.doi.org/10.21511/im.17(3).2021.02
Innovative Marketing Volume 17, 2021 Issue #3 pp. 17-29 Views: 4453 Downloads: 1707 TO CITE АНОТАЦІЯThe risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.
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Human resource management in promoting innovation and organizational performance
I Gede Riana ,
Gede Suparna ,
I Gusti Made Suwandana ,
Sebastian Kot 
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Ismi Rajiani
doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10
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Positive contribution of the good corporate governance rating to stability and performance: evidence from Indonesia
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doi: http://dx.doi.org/10.21511/ppm.16(2).2018.01
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