Breakeven and profitability analyses in marketing management using R software
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Author(s)Khalid M. DubasLink to ORCID Index: https://orcid.org/0000-0001-5271-4484
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Lewis Hershey
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Inder P. Nijhawan
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Rajiv Mehta
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Article InfoVolume 7 2011, Issue #3
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800 Downloads
